The benefits of following a process are known far and wide by those that have one. In UX specifically, a UX process can help align departments and timelines, define partnerships and roles, and induce collaboration.It can mean the difference between a product that lives and a product that dies. Let’s apply this in life and see what happens.
Imagine some friends have invited you to go camping up North. You jump in the car and go because everything you need is already there, right? You arrive at the campsite only to realize that you overlooked the need for a tent and a sleeping bag to sleep in. As the sun sets, your friends are busily gathering wood for the campfire and prepping for dinner, but you neglected to bring matches or pack food. And as the stars come out you also notice you forgot a flashlight (torch) to light your way in the pitch-black forest. How is this experience turning out? A little research, planning and communication would have turned this into a great experience instead of the nightmare it’s become.
Most people know to plan for trips like that. When it’s your own life you take precautions to ensure success. So why not take the same care in your work? Sure it’s not life or death, but it most definitely is success or failure.
A process is a plan. A UX process gives structure to a project, a framework where everyone understands their roles and responsibilities. Lack of process is a sign of an immature organization. Without defining what everyone is doing when and without putting stakes in the ground to give some structure to the project, things are sure to go off the rails. And that’s not fun for anybody.
Remember that in order to have a great product experience, users need to love the product. It needs to work as intended and meet or exceed their expectations. Proper planning and a proven UX process is a sure way to get you to that vision. Jumping into a moving car without your gear or an understood plan is a sure way to fail.
(To learn more about Akendi’s UX process, visit http://www.akendi.com/process/)
Athena Herrmann, is Design Director at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design. To learn more about Akendi or user experience design, visit www.akendi.com.
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
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