When User Research Becomes a Barrier to Success
By Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
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Blog categories CloseBy Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
Read moreBy Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read moreBy Scott Plewes
08.02.2023
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
Read moreBy Scott Plewes
07.28.2023
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
Read moreBy Scott Plewes
07.24.2023
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
Read moreBy Scott Plewes
07.10.2023
You don’t teach someone multivariate calculus before they learn to add. There’s no point in using sophisticated UX tools and techniques...
Read moreBy Dan Iaboni
07.07.2023
During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...
Read moreBy Scott Plewes
07.03.2023
In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
Read moreBy Scott Plewes
06.28.2023
Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
Read moreBy Scott Plewes
06.23.2023
Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
Read moreBy Scott Plewes
06.05.2023
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
Read moreBy Jonathan Pusic
05.29.2023
When ChatGPT was introduced to the public it took just 5 days to amass over a million users, making it the fastest-growing consumer application...
Read moreBy Lotte van Gelderen
05.10.2023
You’re running late for work. You step outside, and there is a blanket of snow falling from the sky, you haven’t shovelled your driveway, and...
Read moreBy Scott Plewes
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user...
Read moreBy Scott Plewes
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.