UX thinking = a remarkable experience
I remember a phone call I received when I still worked for Philips Research from somebody who lived close to the labs. This gentleman owned a Philips Television that had stopped working. He must have thought: “Luckily I live close to Philips, I’ll give them a call and they will fix it”. He called and… Continue Reading
Are Luxury Features Always Better?
I started my morning just like any other; I woke up, did my morning routine, and had quality family bonding time discussing the topic of German luxury cars at the breakfast table. As my family was swooning over the styling and engineering of German automobiles, I couldn’t help but think of how incredibly annoying our… Read more
How to Make Your Museum Exhibit Stand Out
It is a fact that museums have always amused me. Since I was a little girl, I would spend hours viewing paintings, sculptures and historical artefacts with my family and friends. In some cases, the art pieces viewed would create an indelible mark in my memory, such as the painting Pink and Blue, from… Read more
When a Business Case is not Enough, add the Experience Case (XC)
Just this morning I was reminded of something I’d used in past talks and I wanted to revisit the concept. The conversation I had was around our Experience Thinking process that we apply at Akendi. We talked about things like why you do certain phases like Strategy and Innovation and when. We then turned to… Read more
The Misconception of Age & Tech Savviness
When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect. So where did the misconception… Read more
The Big Friendly Giant of UX
You have a BIG project with lots of problems to analyse and solve. Your nerves are buzzing and you need someplace or something reassuring and friendly. Your computer is too time-consuming and paper is too restrictive. You don’t hesitate to leave your desk and make your way to the giant whiteboard. You feel determined and… Read more
