UX Blog

Deception by Design

By Dan Iaboni

06.19.2018

Outside the walls of academia there are no ethics committees, and so a designer can, either knowingly or unknowingly, create deceptive...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.