How to go from Psychology to UX Research
By Lotte van Gelderen
10.29.2022
Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...
Read moreBy Lotte van Gelderen
10.29.2022
Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...
Read moreBy Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
Read moreBy Philip Watson
08.24.2022
Congratulations! You’ve completed a research study, which found a bunch of recommendations for your product or service, has been presented to...
Read moreBy Leo Poll
05.27.2022
It is a shocking statistic and a pure waste of precious (and stretched) resources: more than 15 million general practice appointments are missed...
Read moreBy Leo Poll
05.13.2022
As an agency, we see a lot of requests for proposals (ITTs, RFQ, ...). The quality of these RFPs differs greatly and seems to be directly linked...
Read moreBy Cassandra Wiesner
12.03.2021
Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...
Read moreBy Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
Read moreBy Philip Watson
06.01.2021
Last month we at Akendi got the opportunity to speak to UX colleagues working in life science settings. At the 2021 UXLS conference, organised by...
Read moreBy Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
Read moreBy Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
Read moreBy Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
Read moreBy Dan Iaboni
11.03.2020
Hiring is always exciting but comes with a sense of trepidation. Being able to grow your team and bring in new perspectives and new skills can be...
Read moreBy Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
Read moreBy Cassandra Wiesner
06.18.2020
Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...
Read moreBy Tedde van Gelderen
06.02.2020
As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.