How to go from Psychology to UX Research
By Lotte van Gelderen
10.29.2022
Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...
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Designing for Most People, Most of the Time
By Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
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We talked to our users. Now what?
By Philip Watson
08.24.2022
Congratulations! You’ve completed a research study, which found a bunch of recommendations for your product or service, has been presented to...
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Using the principles of experience thinking to reduce ‘no-shows’ in healthcare
By Leo Poll
05.27.2022
It is a shocking statistic and a pure waste of precious (and stretched) resources: more than 15 million general practice appointments are missed...
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How to write a UX ITT/RFP/RFQ?
By Leo Poll
05.13.2022
As an agency, we see a lot of requests for proposals (ITTs, RFQ, ...). The quality of these RFPs differs greatly and seems to be directly linked...
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Fact & Fiction: Tell a Story with Research Data
By Cassandra Wiesner
12.03.2021
Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...
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Google realizes the error of its ways
By Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
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UX teams and software vendors in healthcare settings – a workshop
By Philip Watson
06.01.2021
Last month we at Akendi got the opportunity to speak to UX colleagues working in life science settings. At the 2021 UXLS conference, organised by...
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On Compassion and Conway’s Law
By Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
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Using Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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A New UX Training Community: Experience Thinkers
By Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
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Hiring the Right UX Professional
By Dan Iaboni
11.03.2020
Hiring is always exciting but comes with a sense of trepidation. Being able to grow your team and bring in new perspectives and new skills can be...
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The Widening Digital Divide
By Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
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The Sweet Spot – Participant Numbers in Qualitative UX Research
By Cassandra Wiesner
06.18.2020
Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...
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Improving on “We Didn’t Ask that Question” in User Research
By Tedde van Gelderen
06.02.2020
As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...
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