Akendi UX Blog: Reflections on all things UX

Brand Strategy: Is a Controversial Name a Good Approach?

By Hamilton Hernandez

05.04.2018

Would you be Escobar's customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...

Brand Experience

Service Blueprinting

By Hamilton Hernandez

04.19.2018

The best cities, buildings, vehicles, and products are often the ones that have been thoughtfully and purposefully designed. Often, designers...

Service Design

An Accessible World

By Jessica Murray

04.17.2018

Accessibility has become a hot topic in the design world but how do we design for it? And how do we plan for it? In a diverse world like ours, we...

General UX

Designing for Different Mental Models

By Michelle Brown

04.03.2018

There’s no such thing as easy to use for everyone. I’ve bought many transportation tickets in my life before. I’ve even muddled my way through...

General UX

The Art of Asking Questions in Usability Testing

By Hamilton Hernandez

03.27.2018

The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions...

Research

App Review: The White House’s 1600

By Dan Iaboni

02.01.2018

Want to have a little fun with a demo of augmented reality? Then you might want to search around for a US dollar bill and try out the 1600...

General UX

The UX of IoT Devices

By Dominira Saul

01.30.2018

If you’ve survived the gift-giving frenzy of the recent holiday season, then perhaps you gave or received a connected device. Whether it was a...

General UX

Do Client’s Know What They’re Approving?

By Yvonne Shek

01.25.2018

I am currently renovating my kitchen. It’s a pre-fab kitchen from a well-known company that sells furniture and home furnishings. They sell entire...

General UX

Getting Stakeholder Buy-in

By Foong Ling Chen

01.22.2018

In the past year, I’ve been to a fair share of talks, panels, and conferences. Without a doubt, the question the audience always asks is, “How do...

General UX

Hawaiian Missile Crisis: A Result From Design Error Not Human Error

By Dan Iaboni

01.16.2018

After 40 panic-inducing minutes on Saturday, January 13th, when residents of Hawaii believed that missiles were on the way, the message that the...

General UX