How Important is Visual Design to UX Compared to Other Aspects of UX?
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
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Is Your Product UX a Casualty of Design Drift?
You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and...
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UX Research Helps Product Owners Place Bets
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
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Research Will Sometimes Tell You It’s a Just a Bad Idea
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
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Is Romeo’s love for Juliet a 7 on the Likert scale?
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
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Journeys and Personas Aren’t Forever
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
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Akendi US: Starting our NYC office!
This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...
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Show Me the Money… uh Value
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
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Fail Fast Better in UX
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
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When User Research Becomes a Barrier to Success
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
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What is Your AI’s EQ?
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
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Think Twice Before Reaching for that UX Template
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
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A Quantum of Solace: UX Design Happens at Different Scales
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
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One Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
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You had UX talent – why did UX fail at your organization?
You don't teach someone multivariate calculus before they learn to add. There's no point in using sophisticated UX tools and techniques in...
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