In 2007, Tedde van Gelderen opened Akendi — a research, design and training company that not only does user research and UX design projects in the B2B, B2C and G2C markets but also certifies practitioners in the field wanting to gain a more holistic understanding of the entire design process.
After years of consulting work, Tedde and his team uncovered pivotal pain points in the UX space that helped shape the design of Akendi’s certification courses:
- Schools are not teaching students certain skills necessary for real-world projects.
- UX professionals in the field are lacking knowledge.
- There is fragmentation in the Canadian industry in terms of knowledge transfer.
- There is a lack of awareness about the history of the UX field and a misperception of what UX Research is.
- The people who are the most qualified to train practitioners in the field are often isolated in self-imposed (or organization-imposed) silos and don’t share their knowledge.
With these problems front and centre, the Akendi team designed two certification courses that bridge important gaps — the gap between research and design and the gaps between the conceptual, organizational, academic and real world.
Using case studies from Akendi’s consultancy work (led by instructors who executed these very projects), both Akendi’s User Experience Design and User Experience Research certification courses reign in anecdotal evidence and best practices that birth more insightful practitioners.
As a sponsor of the 2019 UX Research Conference, we spoke with Tedde who generously shared the philosophy behind his training programs.