Roberta Schultz

MA – Community Manager & Designer

Roberta believes that visual design plays a key role in our society by making data more easily accessible and by facilitating communication between institutions and individuals. In addition to blogging about the latest visual design trends for Akendi, Roberta enjoys sharing career tips and information on architecture, travel, and design activism.

Meet Akendi: A Trailblazing Agency Training Practitioners of Today

By Roberta Schultz

Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people using real world projects. In...

Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people using real world projects. In 2007, Tedde van Gelderen opened Akendi — a research...

Top 10 UX Blogs of 2018

By Roberta Schultz

01.03.2019

In 2018 we saw a lot happening in the world of UX. From a missile crisis caused by poor design to failing ride-sharing mobile apps, the Akendi...

General UX

Blog Categories

General UX Research Testing Strategy Innovation Information Design Interaction Design Visual Design Brand Experience Experience Mapping Service Design

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.