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Amanda Billark

Amanda Billark

Akendi Alumnus

Journey Mapping My Commute to Work

An Authentically Torontonian Example of Journey Mapping

Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program.

The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areas needing improvement.

I thoroughly enjoyed the course, so much so that since taking the it, I’ve been unable to go about my day without analysing each moment of everything I am experiencing. From grocery shopping to getting my hair cut to my commute to work.

A Journey Map Defined

What is a journey map you might be wondering? It is a snapshot of the overall user experience including the stages of the experience and the emotions a particular user feels during those stages.

With my new sense of hyper-awareness, I thought it would be interesting to re-do one of the exercises from the experience mapping course – creating a journey map – on my own and in more detail.

To create my journey map, I biked to work for an entire week while actively thinking of the steps I go through, as well as my emotions and feelings while going through each step.

I stopped along the way, took notes, and made little doodles that captured my experience and emotions.

After the week was up, I complied all of my notes, and doodles and sketched out the whole sequence of stages, emotions, and quotes from my notes of things I was thinking about at the time/thoughts that were running thorough my mind. To finish, I drew my final map in Illustrator and brought in some of my doodles to help enhance the story.

Take a look below:

Bike to work journey map-01

As you can tell from the map above, I absolutely love biking to work! It is (in my opinion) the best way to travel through a city of neighbourhoods like Toronto.

I love the sights, smells and sounds I experience while on my way to and from work as I pass through different areas of the city – something I would completely miss if I took the TTC everyday.

Biking allows me to experience the city at a slower pace and take it all in. It enhances my experience of travelling from point A to point B, it gives me greater appreciation for the fabric that makes up this great city I live in, and most importantly, it makes me a happier and healthier person.

I hope you enjoy my journey map and are able to comprehend my full experience of commuting to work by bike!

Coming soon I will be repeating the process and creating a journey map that that captures my commute by TTC. It should make for a very interesting comparison!

How do you commute to work and what is your experience? Let us know in the comments below…

Amanda Billark

Amanda Billark

Akendi Alumnus


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Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.