I don’t know about you, but I’m always finding my inbox crammed with email newsletters I don’t remember signing up for. A lot of times it’s from stores I’ve shopped at or websites I’ve used to make travel arrangements where I’ve given my email and at the same time unknowingly signed up for marketing emails. While itRead more
I recently had an interesting lunchtime conversation with our VP of UX, Yvonne Shek, about how and where we find inspiration. While it seems like a cliché answer, I find inspiration everywhere and actively seek it out on a daily basis. I love to learn and try to cram as much learning time into my dayRead more
An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy, the unveiling of their rebrand was no different, causing waves throughout the design and tech communities. I myself was surprised when I looked at my phone to notice an unfamiliar white andRead more
On November 12 & 13th, Akendi participated in RGD’s 16th annual Design Thinkers Conference, the largest Conference for Visual Design in Canada. Held at The Sony Centre for Performing Arts in Toronto, Akendi team mates from both our Toronto and Ottawa offices were there listening to inspirational talks, attending events, and networking with fellow designers, vendors and clients.Read more
Like many of my teammates in the Toronto office, I cycle to work almost every day during the warmer months. It is hands-down my favourite way to travel and experience the city. Since my bicycle is my main source of transportation (and I average about 25km/day) I like to ride a good quality bike toRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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