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Dan Iaboni

Dan Iaboni

Ph.D - Principal Experience Architect

How to determine if your design is ‘easy to use’

Good design depends on whether or not users “get it” and the only way to evaluate if you successfully communicated how the design works is by measuring the product usability.

The ISO 9241-11 Standard Evaluates Product Usability Along Three Criteria

Effectiveness

Sometimes called utility, usefulness, regardless of the label the basic question to answer is “does the system support the user in achieving their goals?”

Efficiency

After have determined that the user can achieve their goals, you might to ensure that goals can be completed as quickly as possible, with a few errors as possible

Satisfaction

Finally, a usable system should also be a positive experience

The method for measuring usability has a straightforward name, a usability test. A usability test will help you determine if your user interfaces are “easy to use”, and if not, provide you insights into why users struggled.

Basic Steps that are Part of a Usability Test

Participant Recruiting

In most cases you don’t need a lot of participants, 5 is usually fine for usability testing, but what is more important is that you have to test it with actual users. Having someone from a different department is not a reliable study, so make sure you are recruiting the right users for your test by taking the time to create a recruitment screener.

Protocol Development

Usability test is an experiment, so you will need to create a test plan and script to ensure that every participant is given the same instructions, and level of support, otherwise it will be difficult to draw conclusions.

Data Collection

In a usability test, while participants are completing the tasks from the protocol, you will need to capture their performance for analysis. The amount and types of data you collect will be determined by the objectives of the testing. Performance data (for example; time on task, error rates) will determine if the design meets business requirements, while screen and audio capture provide richer insights on user behaviour. If a participant indicates that they didn’t like something with the design,  probe to try to find out why.

Data Analysis

Time to crunch the data and see what insights fall out from the usability test. Unless you ran a large number of participants don’t try to run of the more complex experimental statistical methods.  Instead, look for trends, errors or behaviours demonstrated by 3 or more participants.

At the end of the data analysis you will have evidence to back up your design decisions, a list of issues and concerns to tackle for further product improvements and then it’s time to start getting ready for the next round of testing.  From recruiting to analysis, the testing process could take as little as 2 weeks, which is not very large investment of time or money, but can have a significant impact on your chances for success.

Dan Iaboni

Dan Iaboni

Ph.D - Principal Experience Architect

Daniel is dedicated to creating and improving software, website and interface designs to provide an exceptional interaction among users, their environment and their tools. To achieve this goal, Daniel applies knowledge and techniques from engineering, computer science, psychology and anthropology learned while completing a Doctorate in Systems Design Engineering from the University of Waterloo with a focus on human factors, cognitive ergonomics and user-centered design. Prior to joining Akendi, Daniel was the user experience designer for Brock Solutions, and was instrumental in the design of software used by airports 
and airlines around the world. In addition, Daniel has provided independent human factors consulting services for several large and medium enterprises.


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