
Scott Plewes
Chief Strategy Officer
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods. Scott has a master’s degree in Theoretical Physics from Queen’s University.
If You can Scope your UX Design Exactly you Probably are Doing it Wrong
By Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreFalling Through the Cracks: Continuity of Experiences
By Scott Plewes
02.13.2023
One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
Read moreInvite Everyone to the Party: Integrating more Disciplines
By Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreA Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process
By Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read moreBringing Data to Life: Personas
By Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
Read moreInvite Math into Your UX Approach
By Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
Read moreGood Enough can be Good Enough and Even Great: Design for a Target, not Perfection
By Scott Plewes
12.05.2022
You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
Read moreExperiences are everywhere: UX Goes Beyond Human-Digital Interactions
By Scott Plewes
11.28.2022
Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
Read moreFuture Shock: your UX Strategy
By Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
Read moreSay what? UX Research and Testing
By Scott Plewes
11.14.2022
UX research and testing are different things. Research is about understanding people and their experiences in context. Testing is about having a...
Read moreUsing Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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