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Scott Plewes

Scott Plewes

Chief Strategy Officer

Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods. Scott has a master's degree in Theoretical Physics from Queen's University.

Fail Fast Better in UX

By Scott Plewes

08.25.2023

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

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What is Your AI’s EQ?

By Scott Plewes

08.15.2023

Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...

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