
Scott Plewes
Chief Strategy Officer
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods. Scott has a master’s degree in Theoretical Physics from Queen’s University.
Is Romeo’s love for Juliet a 7 on the Likert scale?
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read moreJourneys and Personas Aren’t Forever
By Scott Plewes
09.08.2023
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
Read moreShow Me the Money… uh Value
By Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read moreFail Fast Better in UX
By Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read moreWhat is Your AI’s EQ?
By Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read moreThink Twice Before Reaching for that UX Template
By Scott Plewes
08.02.2023
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
Read moreA Quantum of Solace: UX Design Happens at Different Scales
By Scott Plewes
07.28.2023
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
Read moreOne Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design
By Scott Plewes
07.24.2023
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
Read moreYou had UX talent… why did UX fail at your organization?
By Scott Plewes
07.10.2023
You don’t teach someone multivariate calculus before they learn to add. There’s no point in using sophisticated UX tools and techniques in...
Read moreUsers are Terrible Designers. Usually
By Scott Plewes
07.03.2023
In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
Read moreData Science Needs UX, Especially UX Research
By Scott Plewes
06.28.2023
Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
Read moreAnd the Survey Said…
By Scott Plewes
06.23.2023
Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
Read moreDigital Transformation is Never Only Digital
By Scott Plewes
06.05.2023
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
Read moreYou can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
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