Siobhan Kennedy

Siobhan Kennedy

Senior Designer

A graduate of OCAD University with a degree in Advertising Design, Siobhan brings over 14 years of design experience to her projects. A strong proponent of clean and contemporary design, Siobhan’s work creates tangible results with stunning aesthetic foresight. With a keen eye for detail and a deep awareness of project goals, she strives for targeted and effective communication in everything she does. Her long list of clients include Elementary Teachers’ Federation of Ontario, Canadian Filmmakers Distribution Centre, Gallery 44, The Theatre Centre, 407 ETR, Environics, Workers Arts and Heritage Centre and Open Studio among others.

Adding to her breadth of skills, Siobhan studied Film at Ryerson University for two years before starting her degree at OCAD U in Toronto, Ontario.

Author Archives: Siobhan Kennedy

Web Typography: Top 3 Tips

Web Typography: Top 3 Tips

Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps and guidelines will help designers make sound decisions when it comes to web typography.   Over the past decade we’ve seen major advancements in typography for the web and the playing field isRead more

Thoughts on the 2016 Design Thinkers Conference

Thoughts on the 2016 Design Thinkers Conference

I have a confession to make… the 2016 Design Thinkers Conference was filled with inspiring talks but the “Confessions” theme didn’t quite resonate with what I was hearing. I have an alternate theme to suggest.   Last week, our visual design team attended the 2016 Design Thinkers Conference at the Sony Centre in downtown Toronto.Read more

How to navigate a design project when the branding is outdated

How to navigate a design project when the branding is outdated

You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand. It’s a challenge we’re often faced with and although the client is usually the first to share that they are in need of a brand refresh, they aren’t alwaysRead more

Cycle Revolution & Bicycle Design: An Inspiring Visit to the Design Museum

Cycle Revolution & Bicycle Design: An Inspiring Visit to the Design Museum

My husband is a bike nut. For as long as I’ve known him he has been an avid cyclist, and thankfully, he encouraged me to get riding a few years ago despite my lack of courage on our busy city streets. Now I can’t imagine life without my peddled companion! So on a recent visitRead more

3 Design Trends on the Rise in 2016

3 Design Trends on the Rise in 2016

There are a few interesting design trends we’re keeping our eyes on this year. With spring fast approaching, this seems like a nice time to step back and examine the visual elements that are gaining popularity in the digital space. 1. Unexpected Colour Bold and unexpected colour choices have been on the rise in allRead more

The Art of Getting Started

The Art of Getting Started

Diving into a new project takes a different trajectory for everyone but for this visual designer it often begins with a healthy dose of fear. It has taken time, experience, and the influence of supportive colleagues to become friends with this fear and change its debilitating effects into a force that instead catapults the projectRead more

Trust Me, Visual Design Matters

Trust Me, Visual Design Matters

A look at how sharing-economy giants, Uber and Airbnb, differ in their approach to garnering trust through messaging and visual design. We’re hearing it in the news more and more, the sharing economy is growing and despite consistent pushback from governments and industries, the advantages and level of demand are keeping tech disruptors such asRead more

Visual Design Resources: 5 Books We Recommend for Your Bookshelf

Visual Design Resources: 5 Books We Recommend for Your Bookshelf

Grids & Guides: A Notebook for Visual Thinkers “144 pages of blank graph paper, plus charts, infographics, tables, and other scientific resources for the curious mind”  With 8 different and enticing graph paper styles, this is our new go-to notebook for mapping out layouts, plans, storyboards and visual details. Typography Sketchbooks Typography Sketchbooks reveals the process of imagining andRead more

How to Perfectly Orchestrate Your Website Style Guide

How to Perfectly Orchestrate Your Website Style Guide

After recently completing an extensive website style guide for a client, we were reminded just how much this document reflects the orchestral nature of web design. Like performers with their instruments, all of the design elements have merit individually, yet when they come together in unison they create a unique and integrated experience. The jobRead more

Visual Design for Mobile Banking Apps

Visual Design for Mobile Banking Apps

For years I’ve been taking advantage of doing my personal banking online in the comfort of my own home. It was a transition that was easy to make with the prospect of avoiding long lineups at my local branch along with other inpatient clients trying to get on with the business of day-to-day life. RecentlyRead more

Icon Design in UX: Top 5 Considerations

Icon Design in UX: Top 5 Considerations

An icon is a graphic symbol representing and object, action or idea. They are an integral part of our visual language providing clear, recognizable and memorable meaning wherever they are applied, whether on a sign, logo, or user interface (UI). Let’s crack open the black box of icon design as we look at 5 keyRead more

Design Inspiration In Everyday Objects

Design Inspiration In Everyday Objects

Design inspiration is often sought in the latest and greatest design examples floating around the web and in the slick pages of design magazines. But sometimes the items that are part of our everyday, the ones that enhance our daily tasks, are the items that can provide inspiration and bring our focus back to whoRead more