Janet Bewell

Janet Bewell

BSc., BDes. – Senior Experience Architect

Janet’s passion is studying human behaviour and how it relates to the products, services and spaces around us. Having degrees in both psychology and industrial design, Janet is able to translate insights and observations into tangible designs that speak to the user’s goals. Whether an interactive web experience, product, space or system is under review, Janet’s experience enables her to align user feedback with business goal’s and combine these into intentional experience design. Prior to working for Akendi, Janet worked both as an academic researcher, interaction and communications designer, and industrial design researcher with a healthcare human factors team. Since joining Akendi, Janet has conducted numerous usability studies, providing detailed analysis of usability research, as well as user interviews and facilitating user sessions for exploratory research. She has also been part of a number of design projects – from using 3D CAD software to design wayfinding systems to creating high-fidelity wireframes.

Author Archives: Janet Bewell

Create your own adventure – technology that allows you endless freedom to create and play

Create your own adventure – technology that allows you endless freedom to create and play

The­­ start of a new year always brings with it a sense of reflection and excitement for what is next. Being a Canadian living in England, my December holiday time is always about maximizing the real face-to-face time with family and friends.  It may seem strange that I am underlining “face-to-face” but with the advancementRead more

What’s your sign?  Designing for the experienced user.

What’s your sign? Designing for the experienced user.

Have you ever faced this signage dilemma?  Amazing, isn’t it?  I know which way to turn for everyone else’s room but my own.* And yet, strangely, I have actually had this happen to be more than once.  Am I missing something?  Or am I less experienced with hotel stays?  Do frequent users of hotels navigateRead more

Making the natural ‘natural’?

Making the natural ‘natural’?

Should you test in-person or remotely? What to choose when there are so many options? If the question was simply about the quality of the test session, I would say in-person, hands down. Just think about the difference between a Skype call with friends or family overseas versus sitting down in the livingroom with them.Read more

Who Is Your Market?

Who Is Your Market?

I was recently on a business trip to Qatar for the first time.  I had never been to Qatar, nor did I know anything about its history.  A quick ‘Trip Advisor’ search told me I needed to go to one of the many Souqs (markets) in the area and I was instantly excited.  I feelRead more

Eggspectation

Eggspectation

With Easter just behind us, I thought I would stick to the “eggspectation” of a holiday themed blog.  As an experience designer, I have to think not only of the variety of potential users of a product or service but also the various usage scenarios of how they might use that product differently, for exampleRead more

Tracking Customer Experience: Reward cards and other schemas

Tracking Customer Experience: Reward cards and other schemas

Who doesn’t love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is the company’s ‘trick’ to lure me back time and time again but should that really bother me? It is not such a bad thing that aRead more

The Importance of User Expectations in Experience Design

The Importance of User Expectations in Experience Design

In personality psychology we talk about traits and states. Traits are said to be stable characteristics across situations, like being introverted, anxious, or compulsive, whereas states are temporary behaviours or emotions depending on the circumstance, like being nervous the first week at a new job, or joyous when your country wins the World Cup. So,Read more

Dull Devices: Breaking Through Age Assumptions

Dull Devices: Breaking Through Age Assumptions

Does anyone really feel their age?  I don’t mean whether or not you know what YOLO means.  (In that sense I am ok with being older, as I could never say it without a mocking voice.)  But really, what does it mean to be your age?  When people say, “wow, you don’t look your age!”Read more

Creating “Certified” Experiences

Creating “Certified” Experiences

Have you ever watched a movie or read a book that was incredibly painful but in the end left you with such good dinner conversation that the pain of getting to there was worth it?  That is how I felt when I watched “Certified Copy”, a film by Abbas Kiarostami, starring Juliette Binoche and WilliamRead more

APP-y Holidays

APP-y Holidays

Last year 1.76 billion apps were downloaded between December 25 and December 31st.  This is an increase of 65% from the week prior.[1]   One can only imagine what the numbers will be this year.  But what is everyone downloading?  Since it is that time of year again, I feel it appropriate to present you withRead more

Data Without Context is Just Noise

Data Without Context is Just Noise

We’ve all heard the latest catch phrase, “Data is the new oil!” But unlike oil, we don’t necessarily know what to do with all the data that is out there (nor are we sure we need to do something at all).  With oil, we harvest it then use it to heat our homes, cook ourRead more