There was a great post in my Linkedin feed recently by Luke Wroblewski of Google, with some simple and powerful stats.
It’s a great post with bare facts on mobile phone usage. 2,600 interactions, just 6 ‘phone unlocks’ per hour and 14 hours of ‘awakeness’ just demonstrate how heavily mobile phones feature in our daily lives. Whatever we do, wherever we are, we are swiping, touching, watching or using our mobile phone. It accompanies and supports our lives in every setting and scenario.
This sounds like good news for an app developer but the competition for being, literally, seen on a smartphone screen is fierce. In such a crowded market, the User Experience a major differentiator and what makes an experience successful is quite simple. It needs to be useful (makes people buy), usable (keeps users using/buy more) and satisfying. Achieving this is, however, not simple. Trial and error doesn’t get you there – it requires User Experience Research.
User Experience Research asks the following essential questions:
These questions are the same for any UX research activity but the way you go about it depends on the type of product/service as well as the development stage your product is in. A completely new product will require a lot of research. A minor update probably very little unless you have never done any UX research. If that is the case then it is worthwhile to start from scratch if only to discover how big the gap between what you offer and what your users need really is.
Apart from deciding how much research should be done, the real challenge of UX Research is knowing what technique to use to elicit the desired insights into user needs. Fortunately, UX Researchers have a broad toolkit of techniques such as interviews, surveys, ethnography, card sorting to choose from. Getting answers to your specific 5WH questions will require a unique combination of these to provide insights that are not just interesting but also valid for the majority of your (potential) user base.
5 tips for your User Research:
If you want to find out how to conduct User Experience Research, sign up for our one day course on 7th November in London or Toronto on November 14th.
For a limited time, we are offering 15% off to attend this course in London or Toronto. Book today using promo code: ak_uxresearch offer ends on the 22nd of October ’17. For more Information and to book click: HERE FOR LONDON (UK) or HERE FOR TORONTO
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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