Geoff McCormick

Akendi Alumnus

Critical Non-Essentials, Marginal Gains & Service Design

By Geoff McCormick

With the current FIFA World Cup taking place, it seems obligatory to discuss sports Ã¢â‚¬" and how we, like our heroes, use their training and...

By Geoff McCormick

There was a great post in my Linkedin feed recently by Luke Wroblewski of Google, with some simple and powerful stats. It's a great post with...

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