You have a BIG project with lots of problems to analyse and solve. Your nerves are buzzing and you need someplace or something reassuring and friendly. Your computer is too time-consuming and paper is too restrictive. You don’t hesitate to leave your desk and make your way to the giant whiteboard. You feel determined and focused as you remove the cap of your favourite coloured marker and stare the shiny surface down with conviction. You doodle and write with ease; you erase and rearrange without a qualm. Your boss strolls into the open space where you and the whiteboard are jiving. He contemplates the board, then says: “you love your whiteboard, don’t you?”
Yes, I do love my whiteboard. I was in denial at first, thinking I didn’t need my BFG, but I have finally accepted my love affair and couldn’t be happier.
As my anecdote states, there are a few reasons why I love using a whiteboard, particularly to start analysing research:
As Roald Dahl’s BFG so eloquently put it:
“The problem with human beans is that they is absolutely refusing to believe in anything unless they is actually seeing it right in front of their own schnozzles.”
Although the BFG was talking about dreams, his message holds true: putting things out in the open and seeing them with your eyes is stimulating and provocative. So put your ideas in front of your schnozzles. Let them be visible, malleable and inspirational to your next step. If you don’t have access to a whiteboard, a roll of brown paper taped to a wall is a decent alternative. I highly recommend using a whiteboard if you find yourself stuck in a creative process or if you are having trouble starting. You just might surprise and delight yourself with ideas you would have never dreamt up by staring at your computer.
Maya Levin is an Experience Architect at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design. To learn more about Akendi or user experience design, visit www.akendi.com.
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
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