I think information architecture, (IA), is a fascinating topic and an IA is a very fulfilling thing to construct. So why is it that, during the design process, so many conversations about IA quickly turn into conversations about menus, navigation, interaction design, or worse, what the pages will look like with all those labels onRead more
Your name is Andrée Aumond and you wish to book a flight from Toronto, ON, Canada to Orlando, FL, USA for two weeks, leaving the 15th of July. You want to spend some time with your son’s family on the beach and relax. The only problem: You have to figure out these flight-booking sites first.Read more
I recently watched the movie Glengarry Glen Ross (I know, I’m about 20 years late) and although it’s an old movie, the famous message conveyed “Always Be Closing” still holds true. In the field of web design, there’s a similar mantra that we should all follow: Always Be Testing. Usability is defined as the effectiveness, efficiencyRead more
I fondly remember the days of sketching concepts on paper with a pencil and going to users to solicit feedback. There was a certain joy to working out design problems with pencil in hand… scribbling, sketching, and creating. More and more this type of activity seems to be a thing of the past. Interaction designersRead more
The first time in your career that you notice things have changed since you started is a pretty exciting milestone. In a young industry like UX, this doesn’t take long. The biggest changes I have noticed have been in the mobile space. Specifically, I can remember a time when designing mobile experiences meant only designingRead more
If the output is to be a stellar information architecture, what are the inputs we need? Card sorting is a technique to gain insights and understanding into how users would organize the content we provide in our digital products, and what labels they would give to that content. It uncovers users’ mental models related to the content on ourRead more
In the context of a discussion around information architecture, (IA), definitions are fairly plentiful and even synonymous terms exist, like information design, that, depending on the context, may not mean IA in the strict sense at all. There’s a certain irony that this lack of clarity and ambiguity exists around this topic, since in aRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
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