5 User Experience Research Tips You Can’t Afford To Ignore

5 User Experience Research Tips You Can’t Afford To Ignore

There was a great post in my Linkedin feed recently by Luke Wroblewski of Google, with some simple and powerful stats. It’s a great post with bare facts on mobile phone usage. 2,600 interactions, just 6 ‘phone unlocks’ per hour and 14 hours of ‘awakeness’ just demonstrate how heavily mobile phones feature in our dailyContinue Reading

The Inverted UX Funnel: Or The Cost/Benefit Of UX Work

The Inverted UX Funnel: Or The Cost/Benefit Of UX Work

Today I came back from a lunch where I talked with a potential client about their product. This was a first conversation so most of the time was spent discussing what their software and business was and what I could do to help improve the user experience. I enjoy these conversations as we’re not gettingRead more

Menus, Navigation, Pages, Content Structure: Which one of these things doesn’t “belong”?

Menus, Navigation, Pages, Content Structure: Which one of these things doesn’t “belong”?

I think information architecture, (IA), is a fascinating topic and an IA is a very fulfilling thing to construct.  So why is it that, during the design process, so many conversations about IA quickly turn into conversations about menus, navigation, interaction design, or worse, what the pages will look like with all those labels onRead more

It’s True: Users Don’t Know What They Want

It’s True: Users Don’t Know What They Want

Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more

Journey Mapping My Commute to Work

Journey Mapping My Commute to Work

An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

  At the time of writing this blog I am facing a real dilemma, nay even an existential crisis.  I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? I am wrackedRead more