The Misconception of Age & Tech Savviness

The Misconception of Age & Tech Savviness

  When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect.  So where did the misconceptionContinue Reading

Menus, Navigation, Pages, Content Structure: Which one of these things doesn’t “belong”?

Menus, Navigation, Pages, Content Structure: Which one of these things doesn’t “belong”?

I think information architecture, (IA), is a fascinating topic and an IA is a very fulfilling thing to construct.  So why is it that, during the design process, so many conversations about IA quickly turn into conversations about menus, navigation, interaction design, or worse, what the pages will look like with all those labels onRead more

It’s True: Users Don’t Know What They Want

It’s True: Users Don’t Know What They Want

Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more

Journey Mapping My Commute to Work

Journey Mapping My Commute to Work

An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

  At the time of writing this blog I am facing a real dilemma, nay even an existential crisis.  I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? I am wrackedRead more

The Power of Three

The Power of Three

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky because it sounds like “alive”, versus four, which sounds like “death”.  “Third time’s a charm”, and we countRead more