The Misconception of Age & Tech Savviness

The Misconception of Age & Tech Savviness

  When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect.  So where did the misconceptionContinue Reading

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

The Art of Asking Questions

The Art of Asking Questions

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers.Read more

Collaboration is a team sport

Collaboration is a team sport

If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others collaborate and we ourselves also desire greater collaboration in our work. Why is collaboration so needed in our workplace? Why do talent searchers look forRead more

How to Create a Space for Design Thinkers, Part II

How to Create a Space for Design Thinkers, Part II

In my last blog post, I talked about creating an interior space through the lens of User Experience Design (UXD). This perspective introduced the concepts of budget, circulation, and communication that would affect Akendi Ottawa’s exciting move to a new office space. At this point in time, we have secured a physical space, and areRead more

The Inverted UX Funnel: Or The Cost/Benefit Of UX Work

The Inverted UX Funnel: Or The Cost/Benefit Of UX Work

Today I came back from a lunch where I talked with a potential client about their product. This was a first conversation so most of the time was spent discussing what their software and business was and what I could do to help improve the user experience. I enjoy these conversations as we’re not gettingRead more