Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in. Because once we understand who they are, we can list and prioritise these groups ofContinue Reading
A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have noticed but the music industry has become quiet lately. What a change fromRead more
It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot have been, but the arrival of Uber in Cambridge cannot have been a surprise to established taxi firms and that bugs me a little bit. Why? Because existing taxi firms seem toRead more
As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project. I’ve grown into this role because I really do enjoy meeting new people, hearing about new technology and helping advise companies on service design. I can tell you that selling UXRead more
I have always found the term, the “Internet-of-Things” a bit of a misnomer. What does it actually mean? Are things going on the internet and if so why? What is the counterpart of this term? The “Internet-of-People”? Surely IoT is just connectivity added to Things in order to, hopefully, enhance their functionality. This is, inRead more
For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes in the world. I was particularly excited about these Olympics because I was honoured to count my friend Erica Wiebe among those athletes (Wrestling 75kg, women’s freestyle). And of course, IRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
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