The secret to ‘Wow’ users through interaction design

The secret to ‘Wow’ users through interaction design

Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will blow users away – Something that will make people say; ‘Wow that works so well, why didn’t they think of this before ?’. Imagine the sense of satisfaction when yourContinue Reading

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

Don’t let the old stop the new!

Don’t let the old stop the new!

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have noticed but the music industry has become quiet lately. What a change fromRead more

Innovation? Fast follow that Uber taxi instead!

Innovation? Fast follow that Uber taxi instead!

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot have been, but the arrival of Uber in Cambridge cannot have been a surprise to established taxi firms and that bugs me a little bit. Why? Because existing taxi firms seem toRead more

Grow Up!

Grow Up!

As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project.  I’ve grown into this role because I really do enjoy meeting new people, hearing about new technology and helping advise companies on service design. I can tell you that selling UXRead more

The Internet of Things – Who Cares?

The Internet of Things – Who Cares?

I have always found the term, the “Internet-of-Things” a bit of a misnomer. What does it actually mean? Are things going on the internet and if so why? What is the counterpart of this term? The “Internet-of-People”? Surely IoT is just connectivity added to Things in order to, hopefully, enhance their functionality. This is, inRead more

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