Foong Ling Chen

Foong Ling Chen

Foong Ling holds a degree in both, Industrial Design and Psychology. For her, the important question is never WHAT she is going to build, but rather WHY is she building it and HOW will it be implemented into the current, or future, context. In other words, Foong Ling believes in asking the right questions and designing with a purpose.

Fuelled by her natural curiosity with user research, Foong Ling has obtained experience in different facets of research. It has lead her to undertake a strategic role at an advertising firm to her current role as an Experience Architect at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design. Foong Ling has worked on projects ranging from consumer services to manufacturing goods touching upon industries in food and service, automotive, manufacturing, non-for-profit and telecommunication.

Author Archives: Foong Ling Chen

It is not child’s play

It is not child’s play

Last Fall, I happened to be in San Francisco the same time as my (design) friends. They took us to an exhibition in Menlo Park. The exhibit was designed by teamLab, a collaborative group of artists specializing in digital experimentation. We unanimously agreed that the kids’ section of the exhibit was by far the mostRead more

Rocket 2016

Rocket 2016

This past weekend, the Association of Chartered Industrial Designers of Ontario (ACIDO) hosted their 15th annual Rocket competition, a competition that recognizes outstanding talent and projects from Ontario’s graduating industrial designers. Each year the most deserving student is awarded a sponsored prize that highlights a crucial step of the design process. These awards range fromRead more

Foresta Lumina: Magic Done Better Than Disney

Foresta Lumina: Magic Done Better Than Disney

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool   But what about extraordinary design; design so enchanting you cannot ignore it? Generally when user experience is talked about, the discussion is about whether the product is useful and/or usable. However, another important aspect ofRead more

Making the Move Into UX

Making the Move Into UX

Finding the right career is no small feat. From a design background perspective, I’ll talk about the things I felt were important to keep in mind when looking for the right job. This blog post is inspired by someone who had approached me looking for advice on transitioning into UX, in her case, from aRead more

Micro-Moments with the Yummly App: Making a Holiday Dinner

Micro-Moments with the Yummly App: Making a Holiday Dinner

Great recipe apps realize that meal planning, whether it is weekly prep or planning dinner with friends, is a multi-step process. It requires figuring out what to make, shopping for groceries and finally making the dish. To help us, we often rely on our phones during this process. Think with Google dubbed these instances asRead more

Trust them; they thought about you – and your money.

Trust them; they thought about you – and your money.

New York City sees over 50 million visitors annually, with numbers rising each year.  This is a huge number and an important one to consider when designing the MTA subway card machine. The MTA card machine needs to be extremely intuitive for new users, as well as time pressed New Yorkers. A bit of historyRead more