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Foong Ling Chen

Foong Ling Chen

Experience Architect

Foong Ling holds a degree in both, Industrial Design and Psychology. For her, the important question is never WHAT she is going to build, but rather WHY is she building it and HOW will it be implemented into the current, or future, context. In other words, Foong Ling believes in asking the right questions and designing with a purpose. Fuelled by her natural curiosity with user research, Foong Ling has obtained experience in different facets of research. It has lead her to undertake a strategic role at an advertising firm to her current role as an Experience Architect at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design. Foong Ling has worked on projects ranging from consumer services to manufacturing goods touching upon industries in food and service, automotive, manufacturing, non-for-profit and telecommunication.

It is not child’s play

By Foong Ling Chen

30.03.2017

Last Fall, while I was in San Francisco, my friends and I made a stop in Menlo Park. We went to see an exhibition designed by teamLab, a collaborative group of artists specializing in digital experimentation. We unanimously agreed that...

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Rocket 2016

By Foong Ling Chen

20.05.2016

This past weekend, the Association of Chartered Industrial Designers of Ontario (ACIDO) hosted their 15th annual Rocket competition, a competition that recognizes outstanding talent and projects from Ontario’s graduating industrial...

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Foresta Lumina: Magic Done Better Than Disney

By Foong Ling Chen

05.04.2016

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool   But what about extraordinary design; design so enchanting you cannot ignore it? Generally when user...

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Making the Move Into UX

By Foong Ling Chen

11.02.2016

Finding the right career is no small feat. From a design background perspective, I’ll talk about the things I felt were important to keep in mind when looking for the right job. This blog post is inspired by someone who had...

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