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Cindy Beggs

Cindy Beggs

Akendi Alumnus

Cindy brings to Akendi a passion for understanding user needs and having those needs reflected in product and service excellence. With over 25 years of experience, underpinned by an honours degree in Psychology and Masters in Library Science, Cindy brings both a theoretical and practical understanding to the design and execution of user experience strategy, information architecture, research and analysis. Along with her expertise in library and information science, Cindy has worked with large and small companies to help them organize around issues of web governance and strategy. She has conducted and taught usability testing, information architecture and the methods of user centered design as well as guided organizations to articulate their business and user goals. Cindy specializes in usability research, content strategy and bringing an experience thinking approach to corporate intranets. Cindy has shared her expertise on user-centred design and the criticality of getting web governance in order and treating content like the valuable asset it is with many organizations from fortune 500's to non-profits.

How To Weed Your Garden Of Digital Content

By Cindy Beggs

05.07.2016

When it comes to site redesign projects, we must be discriminative when choosing content.  In the library sciences world (I am a librarian) we refer to this process as ‘weeding.’ When determining which resources should stay in the...

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Library Science and User Experience? Makes Sense?

By Cindy Beggs

08.03.2016

I’m a librarian and I work in the user experience, (UX), field.  From time to time when I tell people that I’m a librarian and I work in UX I see raised eyebrows, heads that turn slightly to one side, brows that furrow.  Unfortunately...

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Exploring the Design Principle of Hope

By Cindy Beggs

24.12.2015

This is a time of year when I have extra and renewed hope.  It’s a very happy time for me and my family where we share a sense of hopefulness and cheer. I know we’re among the very fortunate to have this hope along with a holiday to...

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Strategy – Can a product have a vision and mission?

By Cindy Beggs

15.10.2015

If you look around at product design processes, you find out that there are almost as many as there are products.  While some differ simply in terms of the order of the activities or stages in the product design process, others hardly...

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Make it “easy to use” for “tech savvy” people

By Cindy Beggs

04.08.2015

Have any of you heard these phrases from clients or stakeholders?  We hear these often; not always at the same time, but definitely on their own.  Along with, make it “intuitive”, they come up in conversations around user requirements...

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The Case for Usability Testing

By Cindy Beggs

15.04.2015

Every year we do lots of usability testing on products that are in various states of design and/or development. Many are already in market, and in each one we find, on average, at least 20 usability issues. Every time we do a test I’m...

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Stellar IA: the required inputs

By Cindy Beggs

18.12.2014

If the output is to be a stellar information architecture, what are the inputs we need? Card sorting is a technique to gain insights and understanding into how users would organize the content we provide in our digital products, and...

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Card Sorting: A UX tactic for IA

By Cindy Beggs

02.10.2014

Often misunderstood or completely overlooked, Information Architecture is "a structural design of shared information environments" as stated by The Information Architecture Institute.  It's what helps you understand your surroundings...

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Mobile devices: at work and at play

By Cindy Beggs

04.09.2014

Is there a distinction between “work” technology and personal technology? The distinction is increasingly blurred as technological devices become more mobile, functional and popular. Today’s employees often use the same smart phone for...

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The Art and Science of Information Architecture

By Cindy Beggs

26.06.2014

In the context of a discussion around information architecture, (IA), definitions are fairly plentiful and even synonymous terms exist, like information design, that, depending on the context, may not mean IA in the strict sense at...

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Sorry, that wasn’t the intention

By Cindy Beggs

01.05.2014

As Canadians, we are well-known for apologizing for things even when they aren’t our fault. As human beings, we are often surprised when something we’ve done has had unintentional consequences, especially when these consequences are...

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Member Personas: Does Your Association Use them?

By Cindy Beggs

24.02.2014

A website is more than another outbound communications channel; it is a critical business tool. For businesses it can drive sales, and profits. For associations it can drive membership, donations, engagement, and more.  To do this, you...

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Web Governance: How to peacekeep web content wars

By Cindy Beggs

19.12.2013

“I write, therefore I own that part of the site.”  Well, not so much.  How do we align the interests of content owners, with those of the people we put in charge of our websites, on which their content sits? As a librarian who...

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