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Our Team

Our multi-disciplinary team works out of four offices: Toronto & Ottawa in Canada, and Cambridge & London in the UK. We are a focused crew who thrive on collaboration and are eternally optimistic for a well-designed world.

Akendi employees

Meet the management team

Daniel Iaboni

New York, USA

Daniel Iaboni

Chief Experience Officer (CXO)

Since 2009, Dan has dedicated his career to creating website and interface designs that lead to exceptional experiences between users, their environment, and their tools. In fact, one of Dan’s biggest joys is seeing the software he designed in use in airports around the world. An exceptional listener who is open to new ideas, Dan’s clients marvel at his calm, patient nature and ability to explain complex topics in an accessible way.

Read Dan's latest blog post

Siobhan Kennedy

Toronto, Canada

Siobhan Kennedy

Design Director

Siobhan strives to make a positive impact on people’s lives through thoughtful design. Since 2000, she has leveraged her artistic abilities and strategic thinking to create designs that truly connect. In addition to working with numerous B2B, telecom, government, healthcare, and finance organizations, she counts festivals, galleries and fashion companies among her many clients.

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Tedde van Gelderen

Toronto, Canada

Tedde van Gelderen


Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking should become deeply rooted in an organisation's creation processes.

Read Tedde's latest blog post

Scott Plewes

Ottawa, Canada

Scott Plewes

Chief Strategy Officer (CSO)

Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.

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Leo Poll

Cambridge, UK

Leo Poll

President – Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 20 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.

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Clients we've helped with experience design

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.