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Tedde van Gelderen

Tedde van Gelderen

MA – Founder & President

Continually looking for ways to improve the experiences of others, Tedde has dedicated both his professional and personal life to user experience design. He derives energy, motivation, and purpose from improving the experiences of others and believes that every organization—and every industry—can benefit from Experience Thinking™.

Empathy in UX

By Tedde van Gelderen

12.08.2016

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

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53 Minutes

By Tedde van Gelderen

09.29.2016

That’s the amount of time I had for writing this blog post. It meant I had to be creative, focused and not be distracted for this period if I had...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.