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Tedde van Gelderen

Tedde van Gelderen

Founder & President

Tedde infuses Akendi, its services and methodology with his strong belief that customer and user experience design must go beyond a singular product interface, service or content. It should become deeply rooted in an organization’s research and design processes, culture,and ultimately be reflected in their products and services. A graduate of Radboud University, the Netherlands in Cognitive Ergonomics, Tedde has more than two decades of experience in experience research, usability testing and experience design in both public and private sectors. Prior to founding Akendi, Tedde was a founding partner of Maskery & Associates in 2001. He has worked for companies including Nortel Networks, KPMG Management Consulting and Philips Design.

Empathy in UX

By Tedde van Gelderen

12.08.2016

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

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53 Minutes

By Tedde van Gelderen

09.29.2016

That’s the amount of time I had for writing this blog post. It meant I had to be creative, focused and not be distracted for this period if I had...

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