Tedde van Gelderen

Experience Thinking and AI Strategy: Designing Beyond Technology

By Tedde van Gelderen

03.09.2026

AI is a popular topic right now. There are many talks, many tools, and many opinions about where it is going and what it means. I am adding to...

Maturity in Experience Architectures: When Strategy Meets the Real World

By Tedde van Gelderen

01.28.2026

Recently I was sitting with a product director who showed me their new strategic business vision deck - solid slides about “customer-centricity”...

General

It’s Time to Move to Experience First

By Tedde van Gelderen

11.25.2025

We've been through a bunch of “firsts” in our industry. Each one promising to be the answer we've been looking for. And honestly, each one has...

Innovation

From Design Thinking to Experience Thinking: A Transformative Approach

By Tedde van Gelderen

Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...

Design

Design Sprints Extended: Design on Track

By Tedde van Gelderen

Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...

Design

Experience Thinking: Creating Connected Experiences

By Tedde van Gelderen

Experience Thinking (XT) is our innovation framework that tackles the sometimes more intricate reality of designing great experiences. XT breaks...

General

Designing for Most People, Most of the Time

By Tedde van Gelderen

This post is somewhat different from my other posts. It's a conversation I've had with design teams quite a few times over the years, this last...

Design

Improving on “We Didn’t Ask that Question” in User Research

By Tedde van Gelderen

As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...

General

Experience Thinking: A Book to Create Connected Experiences

By Tedde van Gelderen

Recently, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...

Innovation

When a Business Case is not Enough, add the Experience Case (XC)

By Tedde van Gelderen

Just this morning I was reminded of something I'd used in past talks and I wanted to revisit the concept. The conversation I had was around our...

Innovation

Design for all: Customer Experiences vs. User Experiences

By Tedde van Gelderen

Ok, we're all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...

General

Empathy in UX Design

By Tedde van Gelderen

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

Design

53 Minutes for the UX Solution

By Tedde van Gelderen

That's the amount of time I had for writing this blog post. It meant I had to be creative, focused and not be distracted for this period if I had...

Design

The Inverted UX Funnel: Or the Cost/Benefit of UX Design

By Tedde van Gelderen

Today I came back from a lunch where I talked with a potential client about their product. This was a first conversation so most of the time was...

General

Four Different UX Client Types: Recognize Them?

By Tedde van Gelderen

I'm going to talk about our clients; the clients who pay for our work, for whom we love to go out of our wayÃ‚Â to make happy. I'd like to talk...

General

Tedde van Gelderen

Experience Thinking and AI Strategy: Designing Beyond Technology

Maturity in Experience Architectures: When Strategy Meets the Real World

It’s Time to Move to Experience First

From Design Thinking to Experience Thinking: A Transformative Approach

Design Sprints Extended: Design on Track

Experience Thinking: Creating Connected Experiences

Designing for Most People, Most of the Time

Improving on “We Didn’t Ask that Question” in User Research

Experience Thinking: A Book to Create Connected Experiences

When a Business Case is not Enough, add the Experience Case (XC)

Design for all: Customer Experiences vs. User Experiences

Empathy in UX Design

53 Minutes for the UX Solution

The Inverted UX Funnel: Or the Cost/Benefit of UX Design

Four Different UX Client Types: Recognize Them?

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