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Tedde van Gelderen

Tedde van Gelderen

Founder & President

Tedde infuses Akendi, its services and methodology with his strong belief that customer and user experience design must go beyond a singular product interface, service or content. It should become deeply rooted in an organization’s research and design processes, culture,and ultimately be reflected in their products and services. A graduate of Radboud University, the Netherlands in Cognitive Ergonomics, Tedde has more than two decades of experience in experience research, usability testing and experience design in both public and private sectors. Prior to founding Akendi, Tedde was a founding partner of Maskery & Associates in 2001. He has worked for companies including Nortel Networks, KPMG Management Consulting and Philips Design.

Empathy in UX

By Tedde van Gelderen

08.12.2016

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathise with users to create better experiences. And I’d wholeheartedly agree with that. However, what I hear in...

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53 Minutes

By Tedde van Gelderen

29.09.2016

That’s the amount of time I had for writing this blog post. It meant I had to be creative, focused and not be distracted for this period if I had any hope of finishing the post. As for me (and I assume others) the writing of these...

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The Inverted UX Funnel: Or The Cost/Benefit Of UX Work

By Tedde van Gelderen

08.09.2016

Today I came back from a lunch where I talked with a potential client about their product. This was a first conversation so most of the time was spent discussing what their software and business was and what I could do to help improve...

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Four Different UX Client Types: Recognize Them?

By Tedde van Gelderen

04.08.2016

I’m going to talk about our clients; the clients who pay for our work, for whom we love to go out of our way to make happy. I’d like to talk about how these clients behave towards us before, during and after our work is complete and...

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Why UX Is A Rewarding And Endlessly Evolving Field

By Tedde van Gelderen

03.06.2016

Last week at the dinner table I had a conversation that pushed my thinking. My oldest child is going to university and her friend is in her first year. Her friend talked about what topic she studied and how interesting it was. At...

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The Ludicrously Missed Opportunities

By Tedde van Gelderen

23.02.2016

Working in UX has taught me one thing: Never underestimate a user’s will to take shortcuts then question why something doesn’t work. So, what makes sense and how can we avoid this? It makes sense to talk to and, most importantly...

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UX as a Silver Bullet

By Tedde van Gelderen

17.04.2015

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put in their “2 cents”, their point of view on button labels, screen flows, screen element...

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Elevated User Experiences

By Tedde van Gelderen

08.01.2015

  I’m sure we have all encountered new types of interactions in public and office spaces that made us react with a ‘that is odd’, ‘I don’t know what to do’, ‘this makes me feel uncomfortable’. This next one, the ‘smart elevator’...

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UX Storytelling: What story are YOU telling?

By Tedde van Gelderen

09.10.2014

There is a growing sentiment that Storytelling is a thing in User Experience land, and that it's something we need to take notice of and somehow integrate into the work we do in projects. To dig a little deeper into UX Storytelling...

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The Importance of Experience Thinking

By Tedde van Gelderen

08.05.2014

As an advocate of Experience Thinking, a framework that among other elements introduces the human as a stakeholder throughout the development of a product or service, I am often engaged in conversation around what is exactly Experience...

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Dear Association Website: Is Your Mandate Showing?

By Tedde van Gelderen

17.03.2014

When I see some association websites it strikes me that they have a hard time serving the right content to their diverse audience: a balance of posting useful information, advocating for their cause, promoting membership and sharing...

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Lab based, Remote and Unmoderated Usability Testing

By Tedde van Gelderen

27.02.2014

What is the best approach for usability testing? At the moment, there are three main options for conducting usability test research studies: lab based, moderated remote sessions and unmoderated remote sessions. Lab based Usability...

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What Usability Testing Does and Doesn’t Tell You

By Tedde van Gelderen

20.02.2014

We at Akendi are increasingly asked to conduct usability tests with digital products in the later stages of product development. This means we come in to test at the stage where the wireframes are already worked out and the client is...

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Hi, my name is Matt

By Tedde van Gelderen

02.01.2014

In today’s world of ever-changing technology where the “latest and greatest” is constantly being advertised as being the next best thing, why is it that the personal touch is often what makes us remember a brand? On a recent business...

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Formative and Summative Usability Testing

By Tedde van Gelderen

29.12.2013

  When is the best time to do usability testing when I'm developing a new product or service? When you consider the place of usability testing in the overall product development process, then there are two main types of usability...

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