A large part of my career was spent at Philips and as a Dutchman. I was, and still am, proud of this Global Dutch company. At one point it was the last large consumer electronics giant still standing outside of Asia. Great new innovations such as the compact cassette (enabling Sony’s Walkman) and the compact discRead more
If you look around at product design processes, you find out that there are almost as many as there are products. While some differ simply in terms of the order of the activities or stages in the product design process, others hardly appear to be describing a process at all. Some jump from great ideaRead more
Tech is cool. And engineers just keep inventing cool tech, often without really considering what their inventions are really going to be used for. This is great news for user groups with ‘niche’ needs especially if there are multiple niches that can be served by the same technology. This week the Akendi UK team wasRead more
Does true product innovation require agility? Validating many concepts quickly and cheaply? Most companies will answer both questions with a big YES. “Our customers change their minds all the time because they do not know what they want!” is what we hear often. Agile and lean UX are considered to be the answer. I canRead more
Product Innovation never ceases to amaze me. I was given a nice box with a couple of artisan English ales over Christmas. The packaging, the shape of the bottles, the names of the beers all gave me the impression that I was about to taste (and have by now :-)) truly remarkable beers brewn inRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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