Tag Archives: Personas

Stepping Into Their world – How Improvisation Helps Us Become Better Designers

Stepping Into Their world – How Improvisation Helps Us Become Better Designers

A few years back I ran a workshop at a summer camp for high school students on the topic of user centered design (UCD), which probably doesn’t sound as fun as the workshop where they made ice cream with nitroglycerin. A large portion of the workshop was taken up by an activity where groups ofRead more

Stellar IA: the required inputs

Stellar IA: the required inputs

If the output is to be a stellar information architecture, what are the inputs we need? Card sorting is a technique to gain insights and understanding into how users would organize the content we provide in our digital products, and what labels they would give to that content.  It uncovers users’ mental models related to the content on ourRead more

Scenarios, User Stories and Use Cases…Oh My!

Scenarios, User Stories and Use Cases…Oh My!

At some point during a discussion of project deliverables, confusion will result due the similarity of scenarios: user’s stories and usage cases. Despite the similarity in name, each results in a different deliverable because each has a different intended audience.  Scenarios are created by user researchers to help communicate with the design team.  User storiesRead more

Personas: What (or who) are they?

Personas: What (or who) are they?

(Click here to watch our video on User Groups & Personas.) In a number of projects, I’ve had the opportunity to dig deep into the concept of user personas and their application. User personas are generally considered a side dish in the otherwise usability testing and interaction design heavy menu of a user experience professional’sRead more