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Personas

Stellar IA: the required inputs

By Cindy Beggs

18.12.2014

If the output is to be a stellar information architecture, what are the inputs we need? Card sorting is a technique to gain insights and understanding into how users would organize the content we provide in our digital products, and...

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Scenarios, User Stories and Use Cases…Oh My!

By Dan Iaboni

21.11.2013

At some point during a discussion of project deliverables, confusion will result due the similarity of scenarios: user’s stories and usage cases. Despite the similarity in name, each results in a different deliverable because each...

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Personas: What (or who) are they?

By Patrick Noonan

03.10.2013

(Click here to watch our video on User Groups & Personas.) In a number of projects, I’ve had the opportunity to dig deep into the concept of user personas and their application. User personas are generally considered a side dish in...

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