Tedde van Gelderen
Tedde infuses Akendi, its services and methodology with his strong belief that customer and user experience design must go beyond a singular product interface, service or content. It should become deeply rooted in an organization’s research and design processes, culture,and ultimately be reflected in their products and services. A graduate of Radboud University, the Netherlands in Cognitive Ergonomics, Tedde has more than two decades of experience in experience research, usability testing and experience design in both public and private sectors. Prior to founding Akendi, Tedde was a founding partner of Maskery & Associates. He has worked for companies including Nortel Networks, KPMG Management Consulting and Philips Design.
By Tedde van Gelderen
In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...Read more