Tedde infuses Akendi, its services and methodology with his strong belief that customer and user experience design must go beyond a singular product interface, service or content. It should become deeply rooted in an organization’s research and design processes, culture,and ultimately be reflected in their products and services.
A graduate of Radboud University, the Netherlands in Cognitive Ergonomics, Tedde has more than two decades of experience in experience research, usability testing and experience design in both public and private sectors.
Prior to founding Akendi, Tedde was a founding partner of Maskery & Associates. He has worked for companies including Nortel Networks, KPMG Management Consulting and Philips Design.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.