Ensuring research is relevant and actionable is what drives Shaun day-to-day. With over 17 years of experience in both enterprise and startup technology companies, Shaun is an experienced business strategist, creative thinker and market research executive with a rare focus on user-centered design and its resulting business value. With extensive North American and European market research and market development experience, Shaun has successfully built several marketing and business relationships from the ground up – born from a focus on customer values and the user experience. Shaun began his career in Boston as a product and market research consultant; he holds a Ph.D. in experimental psychology from Northeastern University and is a professional moderator and workshop facilitator. Prior to joining Akendi, Shaun held a variety of senior management positions in strategic marketing, market research and business development, with companies like Nortel, March Networks, and Inuk Networks.