
Shaun Illingworth
Akendi Alumnus
Why Poor Customer Experiences Are Still So Common
By Shaun Illingworth
07.14.2016
When companies fail to invest in connecting to users, the fallout is significant. In 1998 Joseph Pine and James Gilmore published “Welcome to the...
Read moreBeware of UX Shingles
By Shaun Illingworth
01.12.2016
Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer experience in...
Read moreUX Insight: Measure Twice, Cut Once
By Shaun Illingworth
01.15.2015
I recently attended a large UX conference – lauded as one of the largest in Canada. It was an enjoyable couple of days with some well-known and...
Read moreBig Innovation for Associations
By Shaun Illingworth
03.10.2014
Innovative organizations are risk-taking by nature. And some organizations are simply more apt to take risks. Many ‘Innovator of the Year’ lists...
Read moreCustomer Experience in the Friendly Skies
By Shaun Illingworth
11.28.2013
Recently, I enjoyed a fantastic vacation in the tropics with my family. The travel was long, with three connections and over twelve hours in...
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