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Shaun Illingworth

Shaun Illingworth

Vice President

Ensuring research is relevant and actionable is what drives Shaun day-to-day. With over 17 years of experience in both enterprise and startup technology companies, Shaun is an experienced business strategist, creative thinker and market research executive with a rare focus on user-centered design and its resulting business value. With extensive North American and European market research and market development experience, Shaun has successfully built several marketing and business relationships from the ground up – born from a focus on customer values and the user experience. Shaun began his career in Boston as a product and market research consultant; he holds a Ph.D. in experimental psychology from Northeastern University and is a professional moderator and workshop facilitator. Prior to joining Akendi, Shaun held a variety of senior management positions in strategic marketing, market research and business development, with companies like Nortel, March Networks, and Inuk Networks.

Why Poor Customer Experiences Are Still So Common

By Shaun Illingworth

14.07.2016

When Companies Fail To Invest In Connecting To Users, The Fallout Is Significant In 1998 Joseph Pine and James Gilmore published “Welcome to the Experience Economy” in the Harvard Business Review (July 1, 1998.) The authors...

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Beware of UX Shingles

By Shaun Illingworth

12.01.2016

Being a “UX consultant” is a big deal these days. More and more, companies are (finally, sigh!) looking to improve their customer experience in hope of gaining or retaining customers.  For many this means redesigning their website or...

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UX Insight: Measure Twice, Cut Once

By Shaun Illingworth

15.01.2015

I recently attended a large UX conference – lauded as one of the largest in Canada. It was an enjoyable couple of days with some well-known and soon-to-be well known speakers. The audience was a good mix of client side and consultant...

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Big Innovation for Associations

By Shaun Illingworth

10.03.2014

Innovative organisations are risk-taking by nature. And some organisations are simply more apt to take risks. Many ‘Innovator of the Year’ lists contain mostly product-focused organisations.  Most are really big business – engineering...

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Customer Experience in the Friendly Skies

By Shaun Illingworth

28.11.2013

Recently, I enjoyed a fantastic vacation in the tropics with my family.  The travel was long, with three connections and over twelve hours in flight.  Thankfully, the airline had a great web check in that allowed me to see each...

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