Lotte van Gelderen

Lotte van Gelderen

UX Researcher

Lotte has always been interested in what drives people. Whether in the context of mental health or in UX, she has shifted her focus to what drives people to dislike and like in their daily interactions. Whether this is what candles they burn in their house, or which photoshopping tool they prefer using over all others – understanding people as a whole is what gives her energy. She aims to continue to try to understand what makes people tick and is happily progressing in this journey of discovery.

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.