It’s True: Users Don’t Know What They Want
By Lisa Min
07.26.2016
Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design...
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Lisa Min
Akendi Alumnus
Has the car industry gone too far with premium car features?
By Lisa Min
04.21.2016
I was recently visiting with my parents and had the luxury of being driven around by them in their ‘relatively’ new car. I say ‘relatively’...
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A Brief Look Into the History of Landing Page Design
By Lisa Min
02.09.2016
If you’ve never had a chance to look back through internet archives, I would highly recommend you do. It’s a fascinating look into the history of...
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‘I feel as though I’m cheating…’
By Lisa Min
11.26.2015
A client once said this to me after watching his very first focus group session. The concept of getting answers to questions from real potential...
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GO Train – An Experience Review
By Lisa Min
09.15.2015
I’ve recently relocated outside of the Greater Toronto Area and find myself commuting into Toronto on the GO Train quite frequently. In the...
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3 Books Every User Researcher Should Read
By Lisa Min
08.25.2015
Before the beginning of every summer, I like to research and choose my summer reading list. I try to balance my list with fiction and non-fiction...
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Experience Journey Mapping vs. Task Analysis
By Lisa Min
08.11.2015
Experience Journey Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the...
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The Impact of Pinterest on Design
By Lisa Min
05.28.2015
It’s been over five years since the launch of the addictive photo sharing website, Pinterest. And the impact that it has had on visual and...
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5 Tips to Wireframing in Teams
By Lisa Min
03.19.2015
Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...
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Couch Commerce
By Lisa Min
12.04.2014
It’s December and if you haven’t already started your holiday shopping, you may be dreading the inevitable crowds and line-ups at your local...
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Designing for ‘women’? You’re doing it wrong
By Lisa Min
09.18.2014
Designing for women is a topic that many people have addressed and was recently brought to my mind when shopping for various sporting goods. I...
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Innovation Techniques in Disguise: Hooked book review
By Lisa Min
06.19.2014
As we know, successful product innovation is something that all product managers strive for. There are plenty of resources out there that provide...
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Experience Mapping vs. Task Analysis
By Lisa Min
04.24.2014
Experience Mapping is becoming an increasingly popular tool in the UX world. They are often used to gain a better understanding of the overall...
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