Lisa Min

Lisa Min

Senior Experience Architect

Lisa loves when a new product she comes across just 'gets' her; it's like meeting a new friend that seems to have known her for years. She has worked hard for 8+ years applying user-centred design processes to help create these delightful user experiences for clients in healthcare, transportation, finance, telecom and more. Not only does she enjoy working with clients to help them understand their users better, she is also enthusiastic about teaching others on UX strategy, research, and design. She truly believes that successfully applying UX principles when developing new products or re-designing existing products can make the world a happier place for users everywhere.

Prior to joining Akendi, Lisa worked as a Consultant for Deloitte and The Interactive Media Lab and also as a Product Manager for FreshBooks.

Lisa holds a BASc and MASc in Industrial Systems Engineering specializing in Human Factors and User-Centred Design from the University of Toronto. Outside of work, you can find her either with her nose in a book, hunting for delicious foods, climbing mountains, or teaching/practicing yoga.

Author Archives: Lisa Min

It’s True: Users Don’t Know What They Want

It’s True: Users Don’t Know What They Want

Users don’t know what they want; this is a fact of user research. Of course, it would be great to be able to ask users “How would you design this?” or “Where would you place this call to action?” or “What do you want to see in this design?” and get beautifully articulated answers thatRead more

Has the car industry gone too far with premium car features?

Has the car industry gone too far with premium car features?

I was recently visiting with my parents and had the luxury of being driven around by them in their ‘relatively’ new car. I say ‘relatively’ because they’ve had this car for over a year. It’s definitely still considered new to them; mostly because they haven’t quite figured out how to use it comfortably. What doRead more

A Brief Look Into the History of Landing Page Design

A Brief Look Into the History of Landing Page Design

If you’ve never had a chance to look back through internet archives, I would highly recommend you do.  It’s a fascinating look into the history of digital design and it’s interesting to look at the various trends that occur across time. Taking a look at some popular websites over the years, I’ve noticed a fewRead more

‘I feel as though I’m cheating…’

‘I feel as though I’m cheating…’

A client once said this to me after watching his very first focus group session.  The concept of getting answers to questions from real potential users was foreign to him.  This comment didn’t come as a surprise to me as many other clients I’ve worked with have shared a similar sentiment; that they were ‘cheating’Read more

GO Train – An Experience Review

GO Train – An Experience Review

I’ve recently relocated outside of the Greater Toronto Area and find myself commuting into Toronto on the GO Train quite frequently. In the early days, when I was first learning how the whole system works, I made my fair share of user errors; these errors were sometimes difficult to recover from.  For example, if youRead more

3 Books Every User Researcher Should Read

3 Books Every User Researcher Should Read

Before the beginning of every summer, I like to research and choose my summer reading list.  I try to balance my list with fiction and non-fiction books, alternating as I read on.  So with about a month left of sunny skies and warm weather, I thought I would share with you some of the classicRead more

Experience Mapping VS. Task Analysis

Experience Mapping VS. Task Analysis

Experience Mapping is becoming an increasingly popular tool in the UX world.  They are often used to gain a better understanding of the overall customer/user experience across all platforms and touchpoints. Creating an experience map can help organizations pinpoint gaps in the overall customer/user experience, which makes it easier to identify areas for product innovation. Read more

The Impact of Pinterest on Design

The Impact of Pinterest on Design

It’s been over five years since the launch of the addictive photo sharing website, Pinterest. And the impact that it has had on visual and interaction design continues to live on today. Over the last few years we’ve seen a significant increase of tile based, intentionally disordered, and visually rich designs.  The hope and intentionRead more

5 Tips to Wireframing in Teams

5 Tips to Wireframing in Teams

Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using wireframes.  There are several different approaches to wireframing in the interaction design world but the focus of this blog post is on how to wireframe effectively in teams. I am sure I’m not theRead more

Couch Commerce

Couch Commerce

It’s December and if you haven’t already started your holiday shopping, you may be dreading the inevitable crowds and line-ups at your local shopping centre. It’s hard to believe that just a short 20 years ago, facing the crowds would have likely been the only option (with the exception of maybe the shopping network onRead more

Designing for ‘women’? You’re doing it wrong

Designing for ‘women’? You’re doing it wrong

Designing for women is a topic that many people have addressed and was recently brought to my mind when shopping for various sporting goods. I became frustrated by the selection for women in comparison to what was offered to men. Everything designed for women seemed to follow the ‘shrink it and pink it’ paradigm whichRead more

Innovation Techniques in Disguise: Hooked book review

Innovation Techniques in Disguise: Hooked book review

As we know, successful product innovation is something that all product managers strive for.  And there are plenty of resources out there that provide various tips and tricks on how to achieve product innovation success. Well, I’ll let you in on a little secret – innovation techniques are really user-centred design methodologies in disguise.  IRead more

Experience Mapping vs. Task Analysis

Experience Mapping vs. Task Analysis

Experience Mapping is becoming an increasingly popular tool in the UX world.  They are often used to gain a better understanding of the overall customer/user experience across all platforms and touchpoints. Creating an experience map can help organizations pinpoint gaps in the overall customer/user experience, which makes it easier to identify areas for product innovation. Read more