Akendi Alumnus
By Hamilton Hernandez
08.30.2018
Many of us have experienced ambiguity in words when we hear something like “let me put you on hold for a few minutes”, “He will be back in a few...
Read more
By Hamilton Hernandez
05.04.2018
Would you be Escobar's customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...
Read more
By Hamilton Hernandez
04.19.2018
The best cities, buildings, vehicles, and products are often the ones that have been thoughtfully and purposefully designed. Often, designers work...
Read more
By Hamilton Hernandez
03.27.2018
The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions during...
Read more
By Hamilton Hernandez
07.20.2017
I have mostly positive feelings about skip-the-line apps and websites like Ritual, BonApp, Hangry, Starbucks, and Skip The Dishes, among others...
Read more
By Hamilton Hernandez
04.18.2017
Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer...
Read more
