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Hamilton Hernandez

Hamilton Hernandez

Senior Experience Architect

Hamilton dreams of a world where technology allows humans to reach maximum potential in meaningful and enjoyable ways. Coming from a Human-Computer Interaction (HCI) background, Hamilton has spent over a decade of his life advocating for the thoughtful and meaningful design of services and systems that truly satisfy and support humans through their daily lives. He believes in user-centric research and design methods and puts them in practice every time he faces challenges in a wide set of domains.

Service Blueprinting

By Hamilton Hernandez

19.04.2018

The best cities, buildings, vehicles, and products are often the ones that have been thoughtfully and purposefully designed. Often, designers work with the community and end users to discover, plan and prepare what will be needed at...

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The Art of Asking Questions in Usability Testing

By Hamilton Hernandez

27.03.2018

  The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions during the most common Usability Testing studies. I will briefly touch on some...

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Skip the line, skip some of life

By Hamilton Hernandez

20.07.2017

I have mostly positive feelings about skip-the-line apps and websites like Ritual, BonApp, Hangry, Starbucks, and Skip The Dishes, among others. But I have started noticing changes in my daily routine that I am afraid might be...

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The Art of Asking Questions

By Hamilton Hernandez

18.04.2017

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best...

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