Hamilton Hernandez

Hamilton Hernandez

Hamilton Hernandez is a Senior Experience Architect at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design.

Author Archives: Hamilton Hernandez

Skip the line, skip some of life

Skip the line, skip some of life

I have mostly positive feelings about skip-the-line apps and websites like Ritual, BonApp, Hangry, Starbucks, and Skip The Dishes, among others. But I have started noticing changes in my daily routine that I am afraid might be reshaping, not necessarily or absolutely for the better. Let me explain. How these apps work Skip-the-line apps allowRead more

The Art of Asking Questions

The Art of Asking Questions

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers.Read more