Hamilton Hernandez

Akendi Alumnus

Empower Your Users by Avoiding Language Ambiguity in Your UX Designs

By Hamilton Hernandez

Many of us have experienced ambiguity in words when we hear something like “let me put you on hold for a few minutes"‚ “He will be back in a few...

By Hamilton Hernandez

Would you be Escobar's customer? I'm not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia...

By Hamilton Hernandez

The best cities, buildings, vehicles, and products are often the ones that have been thoughtfully and purposefully designed. Often, designers...

By Hamilton Hernandez

The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions...

By Hamilton Hernandez

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer...

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