Our UK team brings deep expertise in user experience design to British businesses. Based in Cambridge and London, we combine local market insight with international best practices to deliver exceptional digital experiences for clients across healthcare, financial services, technology, and government sectors throughout the United Kingdom.
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Technically everything is possible; making it work brilliantly for people is where the real challenges lie. Addressing these challenges from an end-user perspective in a way that makes sound business sense is what has driven Leo throughout his career. With over 20 years of experience, he brings exceptional lateral thinking combined with extensive domain knowledge across applications, markets, and technical enablers.
Since 2009, Dan has devoted his career to crafting website and interface designs that deliver exceptional experiences between users, their environment, and their tools. Indeed, one of Dan's greatest pleasures is witnessing the software he designed being utilised in airports worldwide. An exceptional listener who embraces fresh ideas, Dan's clients are impressed by his composed, patient manner and ability to explain complex subjects in an accessible way.
Tedde imbues Akendi, its services and methodology with his drive to make customer and user experiences transcend a singular product or service. Experience Thinking begins with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking should become deeply embedded in an organisation's creative processes.
Athena believes that function and beauty are not mutually exclusive. A principled and creative leader whose greatest passion is discovering solutions to client challenges, Athena strives to build teams that intelligently integrate UX processes and best practices with product development. Her extensive journey from the United States to Canada has provided her with a unique combination of strategic design skills and broad industry experience.
Over the past twenty-five years, Scott has worked in business strategy, product design and development within the high-tech sector, specialising in experience design. He possesses extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecoms, health, and finance. His primary focus over recent years has been product and service strategy and the integration of multidisciplinary teams and methodologies.
Siobhan strives to make a positive impact on people's lives through thoughtful design. Since 2000, she has leveraged her artistic abilities and strategic thinking to create designs that truly resonate. In addition to working with numerous B2B, telecoms, government, healthcare, and finance organisations, she counts festivals, galleries and fashion companies amongst her many clients.
Our UK team is led by President Leo Poll and operates as an integrated unit across our Cambridge and London offices. We have specialists in UX research, service design, UI design, and strategic consulting, allowing us to deliver comprehensive experience design solutions tailored to the UK market.
Team composition: Our multi-disciplinary approach ensures we can handle everything from user research to strategic transformation within the UK context.
Our Cambridge office serves as our UK headquarters, focusing on research-intensive projects and serving clients in the technology and life sciences sectors. Our London office specialises in financial services, government, and large enterprise clients, providing strategic consulting and service design expertise in the heart of the UK's business centre.
Geographic expertise: Each location brings unique sector knowledge and established client relationships.
Our UK team has deep experience working with British regulatory frameworks, particularly in healthcare (NHS), financial services (FCA compliance), and government sectors. We understand UK user behaviours, accessibility requirements (including public sector standards), and have extensive experience with GDPR implementation for digital products.
Regulatory knowledge: We stay current with UK accessibility standards, data protection requirements, and sector-specific regulations.
Whilst we maintain consistent methodologies globally, our UK team offers localised expertise in British market conditions, regulatory requirements, and cultural preferences. We operate in GMT timezone for seamless collaboration with UK clients and have established relationships with local research participants, making user testing more efficient and culturally relevant.
Local advantage: British business culture understanding combined with proven Experience Thinking methodology.
We provide on-site consulting across England, Scotland, Wales, and Northern Ireland, with particular strength in London's financial district and Cambridge's tech corridor. Our team understands UK procurement processes, works within British business culture, and maintains partnerships with local suppliers and research facilities to ensure projects run smoothly and efficiently.
Nationwide coverage: From Edinburgh to Brighton, our team serves clients throughout Britain with local expertise and cultural understanding.
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