Associations UX Design Casestudies, Toronto, Ottawa, Canada

Work

Associations

ASSOCIATIONS UX:
STAY RELEVANT
TO YOUR MEMBERS

To advocate effectively and represent your members' interests, you must understand what truly matters to them.

THE CHALLENGE

It can be hard to keep up with members' changing needs.

Your members are constantly moving, and your association must keep pace. Adapting what you offer and how you deliver can be challenging, especially with outdated experiences, siloed operations, and an audience with ever-shortening attention spans.

Associations should evaluate whether they are merely communicating their value or actively demonstrating it. Ideally, they should excel at both.

ATHENA HERRMANN EVP, Akendi

Canadian Real Estate Association

Portal UX Design

OMA Insurance

Portal UX Design

Blog

The Art of Asking Questions in UX Research

By Hamilton Hernandez

Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a...