The Ontario Medical Association (OMA) represents the political, clinical, and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a new, modern website that showcased OMA's value and served as a useful member resource. In addition to making key member resources easy to find, the site needed to be a welcoming destination that met web accessibility standards.

Through extensive user research, Akendi gained a deep understanding of what physicians were seeking from the site. This knowledge helped Akendi create an attractive and usable design that focused on the most important member needs while reflecting the experience of being a doctor. Akendi also conducted usability tests to ensure that the labelling, language, and content used on the updated site resonated with medical professionals.