ASSOCIATIONS UX:
STAY RELEVANT TO
YOUR MEMBERS

To advocate effectively for your members and represent their interests, you need to know what they care about.
THE CHALLENGE

It can be hard to keep up with members' changing needs.

Your members don't stand still. So your association can't afford to, either. But evolving what you offer — and how you deliver - can be a challenge, especially with outdated experiences, siloed operations and an audience whose attention is tough to keep.

OUR RECOMMENDATIONS

1

COMMUNITY CONTENT

Your site needs to increasingly focus on community content: integrating forums, blogs, and engagement tools to share insights and connect.
OUR RECOMMENDATIONS

2

PERSONALIZATION WITH AI

Advanced AI enables you to provide tailored content, event suggestions, and resources, enhancing engagement and relevance.
OUR RECOMMENDATIONS

3

ENHANCED ACCESSIBILITY

Accessibility is prioritized as you need to adopt WCAG 2.2 standards, adding dark mode, scalable text, voice descriptions, and high-contrast settings.

Associations need to consider whether they are communicating their value or demonstrating it. Ideally, they are doing both.

ATHENA HERRMANN EVP, Akendi
CLIENTS WE'VE HELPED WITH INTENTIONAL EXPERIENCES
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
Logo-Image
CLIENTS WE’VE HELPED
  • Alberta Motor Association
  • Canadian Construction Association
  • Canadian Real Estate Association
  • College of Registered Nurses of Manitoba
  • Municipal Information Systems Association
  • Ontario Medical Association
  • Ontario Real Estate Association
  • YMCA
  • Young Presidents' Organization

How can we help_hand help you?