Focus FS brings digital technology into the industrial sector to minimize risk and gain performance insight. They knew the software could reach new heights of efficiency and engagement. Stakes were high considering the platform needs to work for users in lifesaving situations and preventative measures.

User research resulting in a journey map uncovered a clear set of user personas who interact with the platform at varying degrees across experience points. We took a deep dive into the activities, context of use, and pain points to surface the opportunities for improvement. Through user interviews, we developed a deeper understanding of the behaviours and motivations that would ultimately inform our design approach.

We followed a collaborative and iterative design process from interaction to the visual design with usability testing validation inserted at early on.