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Case Studies

St. Mary's University

St. Mary's University

HEARING FROM ALL PARTIES BEFORE REDESIGNING THE WEBSITE

st. marys university experience map

As with all higher education establishments, St. Mary’s University uses its website as a first port of call to attract and recruit high-caliber students, and therefore needed to ensure that the site was performing to expectations.

PROJECT

Website Strategy, User Research, Stakeholder Research, Journey Mapping, Competitive Analysis

INDUSTRY

GOVERNMENT & PUBLIC SERVICES Case study | PDF

As with all higher education establishments, St. Mary’s University uses its website as a first port of call to attract and recruit high-caliber students, and therefore needed to ensure that the site was performing to expectations.

st. marys university experience map

The Akendi team was proactive and adaptable in their approach. They came to the site several times to meet with our key stakeholders, hosted workshops, did a great job managing the expectations of different parties, and came up with a user experience plan that satisfied all concerned.

Client, St. Mary's University

THE CHALLENGE

St. Mary’s University Twickenham is home to over 6,000 students, has a long-standing reputation for academic excellence, and boasts Olympic-standard training facilities. The university engaged Akendi to help them understand their user's journeys, uncover experience issues, make recommendations, and create a strategy that would guide the website redesign.

st. marys university experience map

The Akendi team was proactive and adaptable in their approach. They came to the site several times to meet with our key stakeholders, hosted workshops, did a great job managing the expectations of different parties, and came up with a user experience plan that satisfied all concerned.

Client, St. Mary's University

OUR APPROACH

The Akendi team worked closely with the university’s various departments to ensure they were equally represented and understood the objectives of the website redesign. To achieve this, Akendi held a series of workshops with key stakeholders to uncover their unique requirements. Akendi also carried out a detailed competitive analysis of the site and extensive user research to understand user's pain points and frustrations. The findings were then used to develop a detailed UX plan and a strategy for a phased implementation of a user-friendly website.

The new website is intuitive and easy to navigate, resulting in a positive experience for students, staff, and other visitors. Browsers can find their required information without using search, speeding up online enrolment processes, and thus improving website performance. The new website also improves services for alumni students and facilitates the development of corporate partnerships through intuitive menus and self-service applications.

SELECTED PROJECTS

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Credit Suisse

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Rogers & Broadcast Accessibility Fund

Journey Mapping

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Bank Innovation Research

Experience Strategy & Concept Testing

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Blueshore Financial

Persona & Experience Mapping Research

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Research projects successfully completed

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