TRYING WEARABLE TECHNOLOGY ON FOR SIZE AT ONE OF CANADA'S LARGEST BANKS

As one of the most innovative banks in Canada, this Canadian bank wished to explore the potential of wearable bank technology. In particular, the bank was interested in learning whether customers would find value in wearable solutions that would simplify customer interactions in several real world scenarios.

Akendi identified participants that matched the profile of potential technology wearers and invited them to focus group sessions in which we discussed usage scenarios for a new, wearable device. In addition to gathering information about the tasks these users would complete with the wearable in a regular day, we used carefully crafted storyboards and a product prototype to elicit feedback about participant feelings around the functionality of the device and its relevance to their lives.