CapCHI needed to develop a brand identity, website, signage, collateral, wayfinding, and spacial plan for its new annual conference. Called IoT613, the event required a modern, forward-looking visual design that would convey the excitement and innovation of the conference's topics and convince people to attend for the first time.

Akendi worked with conference stakeholders to identify the vision, tone, voice, and feel desired for the new event. This work informed the development of a visual identity system designed to represent the cutting-edge, collaborative world of the Internet of Things. With a brand identity in place, Akendi designed and developed the website, banners, flutter flags, and sandwich boards used as wayfinding tools during the conference. Akendi also assisted with the spatial planning of the physical conference hall.