Royal Bank of Canada (RBC) wanted to boost customer loyalty and build new business by improving its Visa RBC Rewards program. RBC Rewards has three levels of Visa point earners: Avion, Signature and Gold. The new program needed an updated catalogue that would allow everyone to effortlessly browse products, view points and redeem them for top-of-the-line products.

Akendi restructured the catalogue search function of the RBC Rewards website to make it easier for customers to find products. By developing a new content strategy and revising the content architecture Akendi made the product organisation effortless and intuitive for customers to use.