The Ontario Teachers' Pension Plan (Teachers') is one of the world's largest institutional investors. It is a complex business organization working in a fast-changing and competitive industry. Responsible for the pensions of over 300,000 teachers and retirees, Teachers' wanted a platform that would clearly communicate and reflect its pension plan strategy to shareholders.

To marry the worlds of high finance and customer service, Akendi developed a four-year web strategy for Teachers'. Taking the performance management tool - the balanced scorecard approach - into account, a web strategy was developed around four key areas: finance; internal processes; learning and growth; and, customers and stakeholders. Akendi defined and captured success metrics for these four areas which would be evaluated on a yearly basis over the course of the mandate.