Tourism is one of Grey County's biggest industries and they wanted to stay competitive. In order to keep growing, Grey County Tourism needed a website that would showcase the Region's outdoor activities, natural sights and arts and culture as a unique tourist destination. The website needed entice and inspire tourists who may be coming to the Region for the first time.

Akendi recreated the explorative nature of the tourist experience through the design and architecture of the website. An intuitive navigation path was created which allows users to explore various journeys to get a feel for what their vacation could be. With three different themes that rotate with the seasons or exploration by activity, interest area or location and professional photographs, bright colours and a spacious design, the website positions Grey County as a year-round tourist destination.