Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations. Gain the necessary techniques to guide and positively impact the user experience of your mobile, web, or product designs.
What You Will Learn
Customer and user experience research techniques
Guidelines for creating an effective research approach
Methods for collecting user and customer experience requirements
How to focus research to guide experience design and development efforts
Methods for planning effective research projects
Hands-on experience utilizing UX research techniques
User Experience Research Training Outline
Introduction to customer and user experience research
Reasons to conduct customer and user research
When to do research
Requirements Gathering Techniques
Business strategy vs. experience strategy
Customer personas and customer segmentation
Customer experience research methods
User experience research methods
User Experience Research Integration
Research methods for task analysis, experience journey mapping and usability testing
Selecting the right experience research methods
Planning for experience research
Communicate your findings
Developing user personas and profiles
Understanding usage scenarios
1 day, 9:30am – 5:00pm full day session with a one-hour lunch break.
We assume little awareness of the user experience & usability field. Our courses are appropriate for anyone working in the creation of digital products and want to learn about the process, tools and techniques to create successful user experiences. The courses are not focussed on how to use specific software applications like Photoshop or Axure.
Sydney Room, Level 33
286 Euston Road
London, NW1 3DP
Things don't always work out! After you register, if something changes and you have to cancel:
- 30 business days prior to the start date the fee is totally refundable minus a 5% administration fee.
- 20 business days prior to the start date is 50% refundable, plus a 5% administration fee.
- 10 business days before training start day, no refund. Acceptance of transfer of dates is at Akendi's discretion and may incur a nominal fee.
Also, we require a minimum of four participants for a course to go ahead.
In the unlikely event that we do not attain the minimum class size, we retain the right to cancel the course. If this happens, we will inform participants at least five business days before the course date and either issue a full refund or re-book your course to a later date, if preferred.
Training questions? See our FAQ section, email firstname.lastname@example.org or +44 2035982601
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Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™ innovation firm in user experiences. We are a usability and ux training provider for teams, companies and organizations. Delivering in Toronto, Montreal, Ottawa, and your office in Canada.