Our Cambridge and London presence combines global UX expertise with deep understanding of UK market dynamics, regulatory environments, and user expectations. We work with everything from government services to fintech startups, bringing proven methodologies adapted to UK contexts and compliance requirements.

Tip: Consider local market nuances when implementing global UX strategies.

GDPR fundamentally shapes how we conduct user research, handle data, and design experiences. We build privacy-by-design principles into all our work, ensuring compliance while maintaining research quality. Our consent processes are transparent, and we help design experiences that respect user privacy preferences.

Tip: Treat GDPR as a design opportunity to build trust, not just a compliance checkbox.

We actively support the vibrant UK startup scene from London's Silicon Roundabout to Cambridge's tech corridor. Our scalable engagement models work within startup budgets while delivering enterprise-quality insights. We understand the unique pressures of rapid growth and investor expectations.

Tip: Prioritise foundational UX work early to avoid expensive redesigns as you scale.

UK accessibility standards and the Public Sector Bodies Accessibility Regulations inform all our work. We design for diverse needs from the start, not as an afterthought. Our inclusive design approach benefits all users while ensuring compliance with WCAG guidelines and UK-specific requirements.

Tip: Build accessibility testing into your regular design process rather than leaving it for final audits.

Working with fintech and financial services requires understanding FCA regulations, PCI compliance, and Open Banking standards. We design experiences that meet regulatory requirements while remaining user-friendly. Our research approaches respect sensitive financial data handling requirements.

Tip: Involve compliance teams early in UX projects to avoid late-stage design compromises.

We've worked with various UK public sector organisations, understanding the unique challenges of serving diverse populations with varying digital skills. Our approach balances user needs with policy requirements, creating accessible services that work for all citizens.

Tip: Design for the least digitally confident users when creating public services.

The UK's regional diversity requires nuanced research approaches. We conduct research across England, Scotland, Wales, and Northern Ireland, accounting for cultural differences, varying infrastructure, and local preferences. Our recruitment strategies ensure representative participation.

Tip: Don't assume London-centric insights apply across all UK regions.

Post-Brexit, many organisations face new compliance requirements, supply chain changes, and market access issues. We help design experiences that accommodate new regulatory frameworks while maintaining user experience quality. This includes everything from customs declarations to data sovereignty concerns.

Tip: Plan UX flexibility to accommodate evolving regulatory requirements.

Many UK organisations have global operations requiring coordination across time zones. Our collaboration methods work effectively whether your team spans London to Edinburgh or includes international stakeholders. We adapt our delivery approach to maintain momentum across distributed teams.

Tip: Establish clear handoff protocols for asynchronous collaboration across time zones.

We offer comprehensive UX training programmes tailored to UK organisations, from introductory workshops to advanced certification courses. Our training covers both universal UX principles and UK-specific considerations like accessibility regulations and cultural sensitivity.

Tip: Invest in upskilling internal teams to sustain UX improvements long-term.

Some UK projects require security clearance for sensitive work. We have team members with appropriate clearances and understand the additional protocols required for government and defence work. Our processes accommodate enhanced security requirements without compromising UX quality.

Tip: Factor in additional timeline for clearance processes when planning sensitive projects.

UK procurement, especially in public sector, requires specific compliance and documentation approaches. We're experienced with framework agreements, competitive tenders, and public procurement regulations. Our proposals address evaluation criteria while clearly articulating UX value.

Tip: Align UX outcomes with procurement evaluation criteria from the proposal stage.