Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations. Gain the necessary techniques to guide and positively impact the user experience of your mobile, web, or product designs.
What You Will Learn
Customer and user experience research techniques
Guidelines for creating an effective research approach
Methods for collecting user and customer experience requirements
How to focus research to guide experience design and development efforts
Methods for planning effective research projects
Hands-on experience utilizing UX research techniques
User Experience Research Training Outline
Introduction to customer and user experience research
Reasons to conduct customer and user research
When to do research
Requirements Gathering Techniques
Business strategy vs. experience strategy
Customer personas and customer segmentation
Customer experience research methods
User experience research methods
User Experience Research Integration
Research methods for task analysis, experience journey mapping and usability testing
Selecting the right experience research methods
Planning for experience research
Communicate your findings
Developing user personas and profiles
Understanding usage scenarios
1 day, 9:00am – 4:30pm full day session with a one-hour lunch break.
We assume little awareness of the user experience & usability field. Our courses are appropriate for anyone working in the creation of digital products and want to learn about the process, tools and techniques to create successful user experiences. The courses are not focussed on how to use specific software applications like Photoshop or Axure.
Training program cost is per person as stated with a minimum 4 participants per course. Akendi reserves the right to cancel a scheduled training session up to 5 business days prior to the training if a minimum class size of 4 participants has not been attained. Akendi is not responsible for any travel or other costs incurred as result of a cancellation.
A full refund is provided if you cancel more than 4 weeks prior to training start date. We provide a 50% refund between 4 and 2 weeks before a course. No refunds when cancelling within 2 weeks of course start date.
If paying by invoice and you have to cancel a course, a credit note will be issued. If after application of the credit note there is a remaining balance, you must pay the outstanding amount.
Copyright & Recording
All Akendi course materials are copyrighted and owned exclusively by Akendi Inc. Each participant of our training courses agrees not to copy, modify or publish training materials and handouts.
Akendi does not allow any audio / visual recording of any kind in our training sessions.
Training questions? See our FAQ section, contact firstname.lastname@example.org or +1.416.855.3367 x0
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Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™ innovation firm in user experiences. We are a usability and ux training provider for teams, companies and organizations. Delivering in Toronto, Montreal, Ottawa, and your office in Canada.