Having a good product is not enough to be successful. Learn how to design service experiences that optimize engagement at each point of experience. Map your internal processes alongside the external experiences to optimize service delivery for your audience.
All participants are asked to bring a laptop (if possible) when attending the Service Design course.
What You Will Learn
What service design is and how it relates to other types of experience design
Principles, tools, and methods for service research, design, and testing
Approach to designing for a multichannel service delivery
Techniques to uncover the service components where growth opportunities exist
How to build lifecycle thinking into the service design processes of your organization
Hands-on experience utilizing service design principles
Service Design Course Outline
How companies benefit from a service-derived business model
Principles of service design
Service vs. other types of experience design
Service experience characteristics
Elements of the service experience
The front stage of the service experience
Personas, scenarios, journeys and lifecycle
Experience points and connectors
The backstage of the service experience
Ecosystems of services
Service design process
The people, teams and skills needed for service design
Innovation and strategy for services
Service research techniques and artifacts
Service testing and delivery
Service Design in the Organization
The business impact
Service design application in roadmaps
How to align and integrate the organization through service design
1 day, 9:30am – 5:00pm full day session with a one-hour lunch break.
We assume little awareness of the user experience & usability field. Our courses are appropriate for anyone working in the creation of digital products and want to learn about the process, tools and techniques to create successful user experiences. The courses are not focussed on how to use specific software applications like Photoshop or Axure.
Sydney Room, Level 33
286 Euston Road
London, NW1 3DP
Things don't always work out! After you register, if something changes and you have to cancel:
- 30 business days prior to the start date the fee is totally refundable minus a 5% administration fee.
- 20 business days prior to the start date is 50% refundable, plus a 5% administration fee.
- 10 business days before training start day, no refund. Acceptance of transfer of dates is at Akendi's discretion and may incur a nominal fee.
Also, we require a minimum of four participants for a course to go ahead.
In the unlikely event that we do not attain the minimum class size, we retain the right to cancel the course. If this happens, we will inform participants at least five business days before the course date and either issue a full refund or re-book your course to a later date, if preferred.
Training questions? See our FAQ section, email firstname.lastname@example.org or +44 2035982601
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Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™ innovation firm in user experiences. We are a usability and ux training provider for teams, companies and organizations. Delivering in Toronto, Montreal, Ottawa, and your office in Canada.