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What is Usability?

Usability refers to the extent to which a product, system, or interface can be used by users to achieve specific goals effectively, efficiently, and with satisfaction. It focuses on how easy and pleasant it is for users to interact with and navigate through a product or system.

Key aspects of usability include:

Learnability: The ease with which users can understand and learn how to use a product or system, particularly for new users or first-time interactions.

Efficiency: The speed and efficiency with which users can complete tasks or achieve their goals once they have learned how to use the product or system.

Memorability: The ability of users to remember how to use a product or system after a period of non-use or absence, enabling them to pick up where they left off.

Errors: The occurrence of errors and the severity of those errors in using the product or system. Usability aims to minimize errors and provide clear feedback and error handling mechanisms when errors do occur.

Satisfaction: The overall user satisfaction and subjective experience when using the product or system. Usability focuses on creating enjoyable and pleasurable experiences for users.

Why is Usability important?

The goal of usability is to create products and systems that are easy to use, efficient, error-free, and satisfying for users. By prioritizing usability, organizations can improve user satisfaction, productivity, and the overall user experience, leading to increased user adoption, loyalty, and business success.

How to use Usability?

To evaluate and improve usability, various methods and techniques can be employed, such as:

Usability Testing: Observing and collecting user feedback while they perform specific tasks with the product or system.
User Interviews and Surveys: Gathering insights and feedback from users about their experiences and perceptions of usability.
Heuristic Evaluation: Conducting expert reviews or evaluations based on established usability principles and guidelines.
User-Centered Design: Involving users in the design process from the beginning, conducting user research, and iterating designs based on user feedback.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.