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What is Surveys?

Surveys are a research method that involves collecting data from a sample of individuals to gather information about their opinions, perceptions, attitudes, behaviors, or other relevant characteristics. Surveys typically consist of a series of questions or statements that respondents answer in a standardized format, such as through online or paper-based questionnaires, interviews, or phone calls. Surveys can be used for a wide range of purposes, such as market research, customer feedback, social research, political polling, academic research, and more.

Surveys can be designed to collect data from individuals, households, organizations, or other entities, and they can be conducted using various sampling techniques, data collection methods, and data analysis approaches depending on the research objectives and the type of information being sought.

Why is Surveys important?

They are a popular and widely used method for collecting quantitative and qualitative data, allowing researchers to gather insights, make inferences, and draw conclusions about a particular population or target audience.

How to use Surveys?

Creating a survey involves several key steps. Here is a general overview of the process:

Define your research objectives: Clearly outline the purpose of your survey, the information you want to collect, and the goals you want to achieve. This will help guide the entire survey creation process.

Identify your target audience: Determine the specific group or population you want to survey. This could be customers, employees, students, or any other group relevant to your research objectives.

Choose your survey method: Decide on the most appropriate method for data collection, such as online questionnaires, phone interviews, face-to-face interviews, or paper-based surveys. Consider factors such as cost, time, sample size, and the characteristics of your target audience.

Develop your survey questions: Create clear, concise, and unbiased questions that align with your research objectives. Use a mix of open-ended and closed-ended questions, and consider the order and flow of your questions to ensure they are logical and easy to understand.

Design your survey layout: Consider the visual design and layout of your survey, including fonts, colors, formatting, and question types. Make sure your survey is visually appealing and easy to navigate.

Pilot test your survey: Test your survey with a small sample of respondents to identify any issues with question clarity, survey length, or technical glitches. Make necessary revisions based on the feedback received.

Distribute your survey: Deploy your survey to your target audience using the chosen method, whether it's online, phone, face-to-face, or mail. Be mindful of ethical considerations, data privacy, and confidentiality.

Collect and analyze your data: Once your survey is completed, collect and record your data. Analyze your data using appropriate statistical and analytical methods, and interpret your findings in light of your research objectives.

Report and communicate your results: Summarize and present your survey findings in a clear and meaningful way, and share your results with relevant stakeholders. Use your findings to inform decision-making and take appropriate actions based on your research objectives.

Keep in mind that creating a well-designed survey requires careful planning, attention to detail, and consideration of various factors such as research objectives, target audience, data collection method, question design, and data analysis. It's important to ensure that your survey is valid, reliable, and unbiased to obtain accurate and meaningful results.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.