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What is Proximity?

The proximity principle, also known as the Gestalt principle of proximity, states that elements that are close to each other in space tend to be perceived as related or forming a group. In design, this principle is used to visually organize and group related elements together, making it easier for users to understand the relationships between them.

Why is Proximity important?

By placing related elements in close proximity, designers can create a clear and intuitive visual hierarchy, improve information comprehension, and enhance user experience.

How to use Proximity?

To effectively use the proximity principle in design, consider the following guidelines:

Group Related Elements: Place visually related elements in close proximity to each other. For example, align related buttons, labels, or navigation items together to indicate their association.

Establish Visual Hierarchy: Use proximity to create a clear visual hierarchy. Place more important or primary elements closer to each other, while keeping secondary or less important elements further away.

Reduce Clutter: By using proximity, you can prevent clutter and create a clean, organized design. Keep unrelated elements sufficiently distant from each other to avoid confusion or visual noise.

Enhance Scannability: Arrange content in a logical and organized manner using proximity. Users should be able to quickly scan and locate relevant information by identifying the grouped elements.

Consistency and Balance: Maintain consistent spacing between elements to establish a balanced visual composition. Avoid unintentional groupings or inconsistent use of proximity.

Consider Cultural Factors: Be mindful of cultural differences and reading patterns. Ensure that the proximity principles align with user expectations and conventions in the target audience.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.