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What is Onboarding?

Onboarding in the context of UX refers to the process of guiding and familiarizing users with a digital product or service when they first encounter it. It aims to help users understand the product's features, benefits, and how to effectively use it.

Why is Onboarding important?

A well-designed onboarding experience helps users understand and navigate a product or service, reducing user confusion and frustration. It sets the foundation for a positive user experience, increases user retention, and fosters long-term engagement with the digital product.

How to use Onboarding?

Key points about onboarding include:

User Orientation: Onboarding helps users get acquainted with the product, its purpose, and value proposition. It familiarizes them with the core functionalities and benefits it offers.

User Guidance: Onboarding provides step-by-step guidance to help users navigate the product and perform key actions. It introduces them to important features and demonstrates how to use them effectively.

User Education: Onboarding educates users on how to accomplish specific tasks or goals within the product. It provides tutorials, tooltips, or interactive elements to teach users how to interact with different features.

User Engagement: Onboarding aims to engage users early on, making a positive impression and motivating them to explore further. It may include interactive elements, gamification, or personalized experiences to capture user interest.

User Support: Onboarding may offer support resources, such as FAQs, help documentation, or chatbots, to assist users in troubleshooting issues or answering common questions.

User Progression: Onboarding can guide users through a sequence of screens or steps that gradually introduce them to the product's features and functionalities. It may include progress indicators to show users their journey and completion status.

User Personalization: Onboarding can be personalized based on user preferences, previous interactions, or user data. It can adapt to different user profiles, ensuring a tailored and relevant onboarding experience.

Continuous Improvement: Onboarding should be regularly evaluated and optimized based on user feedback and data analysis. Iterative improvements can enhance the onboarding experience and address user needs more effectively.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.