Learn about who we work with…

Wizard of Oz Testing

What is Wizard of Oz Testing?

Wizard of Oz testing is a user research and usability testing technique used in the early stages of product development, particularly in the design of user interfaces and interactive systems. In this method, a human (the "wizard") simulates the functionality of a technology or system that does not yet exist, making it appear as if the system is fully automated. Meanwhile, real users interact with the system, unaware that a human is behind the scenes controlling the interactions.

Why is Wizard of Oz Testing important?

Wizard of Oz testing is often used when developing technologies or interfaces that are complex, expensive to build, or in the early stages of concept validation. It allows designers and researchers to evaluate user interactions and gather valuable insights before investing resources in developing a fully functional system. This approach is particularly useful for testing novel and innovative concepts, where the feasibility of automation is uncertain or where a high degree of user interaction is involved.

How to use Wizard of Oz Testing?

Key features of Wizard of Oz testing include:

Prototyping: The wizard creates a prototype or interface that users interact with, giving the illusion of an automated system.

Real User Interactions: Participants engage with the system as they would with a fully functional version, performing tasks and providing feedback.

Wizard's Control: The wizard controls the system's responses, simulating automated behavior by providing responses or generating actions based on the user's input.

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.