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What is Labelling?

Labeling refers to the process of assigning clear and meaningful names or labels to different elements, categories, or sections of a website or digital product. It involves choosing appropriate and descriptive words or phrases that accurately represent the content or functionality they are associated with.

Why is Labelling important?

Effective labeling is important for several reasons:

Navigation and Findability: Clear labels help users understand the purpose and meaning of different navigation elements, links, buttons, or menu options. They enable users to locate and access the desired information or functionality easily.

User Understanding: Labels contribute to users' mental models and understanding of the content structure and organization. Well-crafted labels convey the intended meaning and help users quickly grasp the content's context and relevance.

Consistency and Coherence: Consistent labeling across the website or product promotes a cohesive and intuitive user experience. Users become familiar with the labeling conventions and can anticipate where to find specific information or functionality.

Accessibility: Thoughtful labeling enhances accessibility for individuals with visual impairments who rely on screen readers or assistive technologies. Descriptive labels provide necessary context and improve the understanding of page elements.

How to use Labelling?

When labeling in IA, it is important to consider the following best practices:

Clarity and Simplicity: Use clear and simple language that is easily understandable by the target audience. Avoid jargon, acronyms, or ambiguous terms that may confuse or mislead users.

User-Centered Approach: Align labels with users' mental models and language preferences. Conduct user research or usability testing to validate the effectiveness and comprehension of the chosen labels.

Contextual Relevance: Labels should accurately reflect the content or functionality they represent. Use terms that are familiar to the target users and relate to their specific needs and expectations.

Conciseness: Keep labels concise and succinct to ensure they fit within the available space and are scannable for users. Long labels may overwhelm users and hinder efficient navigation.

Consistency: Maintain consistency in labeling conventions and terminology throughout the entire website or product. Consistent labeling promotes a sense of familiarity and reduces cognitive load for users.

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.